Send Facebook Messenger messages

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To send a one-time Facebook Messenger message in Pushwoosh, navigate to the Campaigns section, select One-time messages, and click Send message > Facebook Messenger.

Compose your message

In the Content step, enter your message in the text field.

Use a message tag outside the 24-hour window

Meta only delivers free-form content inside the 24-hour window opened by an inbound message from the user. Outside that window, select a Message tag matching one of Meta’s approved use cases, or the send fails. See message tags for the full list and how Pushwoosh handles a closed window.

Select the audience for your Facebook Messenger campaign

In the Audience step, define who will receive your message.

Send to segment

Target a predefined segment of your audience based on tags, events, or behavior. Select a segment from the dropdown, or click Create segment to build or import one.

Send to all subscribers

Target your entire Facebook Messenger-reachable audience.

Once you’ve set your audience, click Next to proceed to the scheduling step.

Schedule your message

Choose when to send your Facebook Messenger message.

Send immediately

Send the message as soon as the campaign setup is complete. This is ideal for urgent or time-sensitive messages.

Selected time

Schedule your message for a specific date and time.

Set the date and time: use the calendar to pick the date, then specify the time in hours and minutes (24-hour format).
Select the timezone:
- Subscriber’s device timezone: the message is sent at the specified local time for each recipient.
- Custom timezone: the message is sent at the same time for all recipients, useful for targeting a particular region.

Set frequency capping

Use Frequency capping to limit how often users receive Facebook Messenger messages, preventing over-messaging. Choose one of the following options:

Use Global frequency capping settings

Apply the project-wide limits configured in your Global frequency capping settings. For example, if the global limit is 3 messages in 9 days, additional messages exceeding this limit are skipped.
Ignore Global frequency capping

The user receives this message even if they’ve exceeded the channel’s message limits. Use with caution to avoid over-messaging.
Use custom frequency capping

Set a custom message limit for this message. If the user exceeds this custom cap, the message is skipped.

Choose a counting mode for this custom limit: Rolling window or Calendar day.

Review and send

In Review, check the preview and the summaries for content, audience, and schedule. Update anything that still needs to change before you send.

Once everything is verified, click Schedule to set it for later delivery or Send Now to send it immediately, depending on your selected scheduling options.

Manage a scheduled message

For Facebook Messenger messages that are scheduled and not yet sent (status PENDING), you can change or cancel them. Open the list of messages in Campaigns → One-time messages, then open the actions menu (⋮) for the message:

Edit message: opens the Facebook Messenger form with the message data loaded. You can update the content, message tag, audience, schedule, and delivery settings.
Delete message: cancels the scheduled delivery and changes the status to Canceled.