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Cloud Pages overview

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Use Cloud Pages for promo campaigns, lead capture forms, quizzes, and click-through pages. Build pages in the visual editor, publish them, and track form submissions to trigger journeys.

When to use Cloud Pages

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Use Cloud Pages when you need campaign-specific web content and want to route users to the next action.

  • Promo pages: Send users from email or push campaigns to a dedicated page on your domain.
  • Lead and subscription forms: Collect email addresses and phone numbers to build Pushwoosh audiences.
  • Campaign pages and quizzes: Launch a simple page with a CTA, fields, or a short quiz.

How to build and manage pages

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You can build and manage Cloud Pages in a drag-and-drop editor:

  • Add and rearrange content blocks with drag-and-drop.
  • Use HTML blocks for full layout control.
  • Generate content blocks with AI Smart Blocks.
  • Search, sort, and manage pages from the page list.

To create and publish your first Cloud Page, follow this step-by-step guide:

How to publish pages

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Every published page gets a public URL automatically:

https://cloud-pages.svc-nue.pushwoosh.com/cloud-pages/v1/page/<page-code>

How to track form submissions

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If your page includes a form, Pushwoosh fires PW_FormSubmitted on submission and saves submitted values to the user profile and tags, including PW_CloudPageCode. You can use PW_FormSubmitted as a trigger in Customer Journey. Learn more.