Send Telegram messages in Customer Journey

Use this guide to send Telegram messages in Customer Journey Builder.

Using Telegram through Pushwoosh helps you run Telegram as part of your omnichannel journeys, segmentation, and analytics in one place.

Before you begin

1. Create a Telegram bot in @BotFather or use an existing one.
2. Configure Telegram in Settings > Configure platforms and verify the token. Learn more

Important

Each project can use one Telegram bot. If you change the bot API token, active Telegram Journeys will be paused.

Create a journey

1. Add the Trigger-based entry element.
2. Select TelegramBotStarted as the event.

Note

The TelegramBotStarted event is fired when a user sends /start to your bot. A Telegram journey can start only after that.

3. Add the Telegram element to the canvas.

Conseil

To split the flow by Telegram availability before sending, add Reachability check for Telegram. Learn more

Configure message content

In the Telegram element:

1. Enter the element name.
2. Enter your message in Message text. Keep the message text-only and within 4096 characters.
3. Optional. Add tags or Liquid placeholders to personalize content. Dynamic content and Liquid in journeys
4. Optional. Turn on Use vouchers, select Voucher pool, and set Assign tag. Learn more
5. Click Apply.

Finalize and launch the journey

Complete the journey and add the Exit element. When the campaign is ready, click Launch campaign.

Users who interact with the bot are shown in User Explorer with platform Telegram and their Telegram user ID.

Reachability and statistics

If sending fails because of a temporary network issue, Pushwoosh retries automatically.

If Telegram returns bot blocked or chat not found, Pushwoosh marks the user as unreachable for Telegram:

• bot blocked appears in Statistics as Skipped who blocked the bot.
• chat not found appears in Statistics as Skipped for those whose chat was not found.

Learn more about Telegram statistics