Getting started with Viber messages

Viber is a widely used messaging platform and offers a way to connect with your users. With Pushwoosh, you can send Viber messages as part of your marketing campaigns through Customer Journeys, using either a Rakuten-approved template or freeform text content.

Prerequisites for sending Viber messages

To start sending Viber messages with Pushwoosh, make sure the following requirements are met:

1. Connect Viber to Pushwoosh

   Link your Viber account to your Pushwoosh project by adding your auth token in Configure platforms. Learn more

2. Prepare message content

   To send a template message, make sure the template has already been submitted to and approved by Rakuten Viber. Only approved templates can be used as Template content in the Viber element and are billed at the lower Transactional rate. Freeform text doesn’t require approval, but is billed at the Promotional rate.

Note

Viber message templates are created and approved directly by Rakuten Viber, not in the Pushwoosh Control Panel.

Important

Starting July 1, 2026, Rakuten Viber requires an approved template for all transactional/OTP messages. Freeform content sent for transactional use cases is billed at the Promotional rate.

Send Viber messages via Customer Journey

Send Viber messages via Customer Journey using an approved Rakuten Viber template or freeform text, with an independent Marketing/Transactional message type setting.

Learn more