Create a Brand book

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Brand book saves your logo, colors, fonts, and block defaults once, so you can apply consistent styling to any email or in-app template instead of setting it up from scratch each time.

Open Brand book

Open Brand book from the ⋮ menu in the top bar of either editor:

Email Drag & drop editor: select Brand book.
Built-in in-app editor: select Brand book.

Both open the same Brand book for the project, so it doesn’t matter which editor you set it up from.

Set up your brand

Settings are on the left. A live preview in the center shows a sample email styled with your current choices as you edit.

Logo: paste a hosted image URL, or click Choose from library to pick one from your Media store.
Derive from brand: generate a starting palette and fonts from your brand materials. Enter a short description, attach an image or file (for example, a brand-book PDF), or click Use logo if you already added a logo. Any one source is enough. Click Derive palette to apply the result.
Fine-tune colors, fonts, and block defaults in the accordion sections below Derive from brand (the same styling options as the email editor’s Settings tab). Learn more

Save and apply your brand

Click Save brand to store your settings. If you opened Brand book from an email or in-app template you were editing, you’re asked to apply the brand to it:

Apply: repaints colors and replaces fonts and block defaults with your saved brand. The content itself is not affected.
Not now: saves the brand for later without changing what you’re editing.

You can apply your saved brand to any other email or in-app template the same way. Open Brand book from it and save again.

Apply or reset brand styles

While you’re editing an email or in-app template, open the ⋮ menu and use the options under Brand styles:

Apply brand book styles: apply your saved brand to the template without opening Brand book. Unavailable until you’ve saved a brand at least once.
Reset custom styles: remove style overrides so colors, fonts, and spacing follow the Brand book again. Content and layout stay the same.

Confirm each action when prompted. Use Undo in the top bar to reverse it.