Email ad inventory

The email ad inventory holds the campaigns and creatives your account sells against the Ad slot block in the Drag & drop email editor. Add a campaign, add one or more creatives to it, then point an Ad slot block at it by Campaign ID or Category to make it eligible to show.

Примечание

This screen needs Ad slot enabled for your account — see the Ad slot block reference. Inside the account, a user also needs the See email ads permission to open this screen, and Modify email ads to create, edit, or delete anything on it — without Modify email ads, everything here is read-only. Assign both under Manage user access and permissions, the same as any other permission.

Осторожно

The inventory is shared across every application in your account, not scoped to one. Open it from a different application and you’ll see the same campaigns and creatives — editing or deleting one affects every application that uses it.

Open the ad inventory

Go to https://app.pushwoosh.com/applications/<code>/email-ads, replacing <code> with your application’s code. This screen has no entry in the Control Panel menu yet — bookmark the URL once you have access.

Add a campaign

1. Click New campaign.
2. Fill in the campaign:
   • Name: an internal name for the campaign, for example “September sponsor”.
   • Advertiser: who bought the slot.
   • Category: an optional tag an Ad slot block can match on instead of the campaign’s ID.
   • Status: Draft, Active, Paused, or Finished. Only an Active campaign is eligible to show — set it once the campaign is ready to run, then switch it to Paused or Finished to stop the campaign.
   • Sends limit: meant to cap how many times the campaign can be attached to a send. This release stores the number but has no delivery logic that reads it. Pause or finish the campaign yourself when you want it to stop.
3. Click Save. Pushwoosh keeps you on the campaign’s own page so you can add creatives next.

Совет

The ad inventory list shows no ID for a campaign. To enter it as an Ad slot block’s Campaign ID, copy the number from the browser address bar on this page — it’s the last part of the URL, after /email-ads/edit/. Matching by Category instead skips the need for an ID entirely.

Add creatives to a campaign

A campaign needs at least one creative to actually show anything. An Active campaign with no creatives still matches an Ad slot block, but has nothing to render, so the slot behaves the same as if no campaign had matched.

1. Click Add creative.
2. Fill in the creative:
   • Name: an internal name for the creative.
   • Image URL: a hosted image shown in the ad.
   • Headline: the ad’s headline.
   • Text: the ad’s body copy.
   • Button text: the call-to-action label.
   • Target URL: where the ad links to.
   • Weight: how often this creative is picked relative to the campaign’s other creatives — a higher number wins more often. Leave it empty to use the default weight of 1.
3. Click Save.

Save stays disabled until you’ve filled in Name, Target URL, and either Image URL or Headline.

Примечание

When a campaign has more than one creative, Pushwoosh always picks the heaviest-weighted one for a given email send — see Ad slot for why every recipient of that send gets the same pick.

Manage campaigns and creatives

Back on the ad inventory list:

• Click a campaign’s name to open it.
• Click the three-dot menu (⋮) next to a campaign to Edit or Delete it. Deleting a campaign deletes its creatives too.
• On a campaign’s page, use Edit or Delete next to a creative to change or remove it.

Without Modify email ads, the New campaign button, the row menu, and every Save/Edit/Delete action are hidden. You can still open a campaign and read every field on it. Creatives are more limited: the list shows only each creative’s Name and Weight — its Image URL, Headline, Text, Button text, and Target URL only show up in Edit, which needs Modify email ads too.