Getting started with Wallet passes

Wallet passes are digital cards, such as loyalty cards, coupons, event tickets, and boarding passes, that users keep in Apple Wallet on iPhone and Apple Watch, or in the Google Wallet app on Android. With Pushwoosh, you design a pass visually in the Control Panel, distribute it, and push updates at any time without asking users to reinstall anything.

Choose a platform

• Apple Wallet passes: for iPhone and Apple Watch. Requires an Apple Developer Program membership and a pass signing certificate.
• Google Wallet passes: for Android. Requires a Google Pay & Wallet Console issuer account and a service account key.

Both platforms share the same Control Panel entry point, Campaigns → Wallet Passes, and the same underlying concepts: a pass builder, distribution via save link or QR code, and reaching pass holders with a one-time push, pass update, or Customer Journey.

Issue passes at scale

Designing and issuing passes one by one works for a handful of recipients. To issue one pass design to many users and keep shared fields, such as a coupon’s expiry date or a program’s branding, in sync across every issued pass from one place, use Wallet Pass Campaigns. Campaigns work the same way on both Apple Wallet and Google Wallet.