Getting started with Facebook Messenger messages

Facebook Messenger lets you reach customers on one of the most widely used messaging platforms. With Pushwoosh, you can send Facebook Messenger messages as part of your marketing campaigns through Customer Journeys or one-time messages, using plain-text content.

What you can do with Facebook Messenger messages

With Facebook Messenger in Pushwoosh, you can:

• Send promotional offers and announcements to subscribed users.
• Notify users about order confirmations, delivery updates, or appointment reminders.
• Trigger messages based on user behavior or external events.
• Use Facebook Messenger alongside other channels, such as push notifications, email, and SMS, to deliver unified, omnichannel user experiences.

Pushwoosh automatically logs PW_FBMessengerReceived and PW_FBMessengerStarted events whenever a user messages your Page. You can use either event to start a Customer Journey.

Prerequisites for sending Facebook Messenger messages

Developer assistance needed

You’ll need assistance from your developer team to complete the configuration steps. Share the relevant links with them to get started.

To start sending Facebook Messenger messages with Pushwoosh, make sure the following requirements are met:

1. Set up your Facebook Page and Meta App Create a Meta App with the Messenger product and connect it to your Facebook Page.

2. Connect Facebook Messenger to Pushwoosh Enter your Page ID and Page Access Token in Pushwoosh, then set the webhook URL in your Meta App dashboard. Learn more

3. Get Meta App Review approval Sending only works once Meta approves your Meta App’s Messenger permissions for the connected Page.

Send Facebook Messenger messages

You can send Facebook Messenger messages in Pushwoosh using the following methods:

Send one-time Facebook Messenger messages

Send Facebook Messenger messages via Customer Journey

Automate messaging via API

Developer assistance needed

Setting up Facebook Messenger messaging via API requires help from your developer team. Please share the link below with them for proper implementation.

Learn more about sending Facebook Messenger messages via API

Limitations

• Plain text only. Facebook Messenger delivers plain text: templates, buttons, and attachments are not supported.
• A message tag is required outside the 24-hour window. Meta only accepts free-form content inside the 24-hour window opened by an inbound message from the user. Outside that window, the message needs a message tag matching one of Meta’s approved use cases, or Meta rejects the send. Pushwoosh does not independently track window state, and surfaces Meta’s error when the window is closed and no tag is set.
• No per-message read tracking. Meta reports reads by a watermark (timestamp), not tied to a specific message ID, so Pushwoosh can’t confirm that an individual outbound message was read.
• Live sending depends on Meta App Review. The channel only delivers once Meta has approved your Meta App’s Messenger permissions for the connected Page.