Adjust: send event

The Adjust: send event Point template sends a server-to-server event to Adjust for every traveler that passes this step. The event carries the attribution of the install, so the journey step shows up in Adjust reports and can be handed to ad networks as a conversion.

Configure the point

1. Drag Adjust: send event from the Integrations section onto the canvas.
2. Double-click the point and enter a Step Name.
3. In Adjust endpoint, pick the region the Adjust account stores its data in: s2s.adjust.com for the US region, s2s.eu.adjust.com for the EU one.
4. In App token, enter the app token from Adjust: Settings > your app. One app token belongs to one Adjust app, so a cross-platform journey needs a separate point per app.
5. In S2S security token, enter the token from Adjust: App Settings > Protocol settings. Pushwoosh sends it as the request’s Authorization header. It’s stored masked, like a webhook secret header, and Adjust never returns it once saved.
6. In Event token, enter the token of the Adjust event this step reports, from Adjust: Events. The event must already exist there.
7. In Identifier type, pick which identifier Adjust matches the event by: idfv or idfa on iOS, gps_adid or android_id on Android, adid for the Adjust device ID on either platform.
8. In Identifier value, keep the default {{device:hwid}} (the IDFV on iOS and the Android ID on Android), or use a tag for the rest, for example {{tag:GAID}} or {{tag:AdjustID}}.
9. In Environment, keep production, or pick sandbox to keep the event out of Adjust’s reports while the point is being set up.
10. Optional. In Revenue, add the amount from a tag or an event attribute, for example {{tag:LastPurchaseAmount}}. Leave it empty for an event that carries no money.
11. In Currency, enter the ISO 4217 code of the revenue, for example USD. Required if Revenue is filled in, because Adjust refuses revenue without a currency.
12. Click Save.

Travelers with no identifier, or on a platform Adjust doesn’t measure, are skipped

If Identifier value resolves to empty for a traveler, or the traveler is on a platform Adjust doesn’t measure (anything other than iOS, Android, Huawei Android, Baidu Android, Amazon, OSX, or Windows), Pushwoosh doesn’t send a request for that traveler at all. It isn’t a failed request, since Adjust would have nothing to match the event to.

That traveler still continues to the next step in the journey.

A failed request (one that did have an identifier) drops the traveler from the journey instead. See Errors and failed requests.