Understanding Web popups

Web popups are on-site messages that appear over your web pages. You can use them for promotions, onboarding hints, and other goals while visitors browse your site.

When to use Web popups

Common use cases:

• Promotions and sales: discounts, coupons, or seasonal offers on browsing or category URLs where the message fits what the visitor is doing on that page.
• Welcome or first-purchase offers: New visitors (or a broad audience) on the home page, signup flow, or a dedicated landing path.
• Product or feature announcements: draw attention on the sections of the site where the news is relevant (for example a product area or changelog page).
• Lead capture: point to a form, demo, or download on pages that already match the offer (pricing, resources, contact).
• Onboarding or guidance: short tips on specific pages you target in the campaign audience settings, such as pricing, help, or account settings.

Start working with Web popups

Before you can show Web popups on your website, complete the following steps:

1. Integrate the Web Push SDK and turn on Web popups

   Your development team needs to add the Web Push SDK to your site and enable Web popups in the SDK settings.

   Learn more

2. Create Web popup content

   Open Content → Web popup content and click Create web popup content to design the Web popup. You choose this content when you configure the campaign.

   Learn more

3. Create a Web popup campaign

   Go to Campaigns → Web popups, click Create campaign, and configure content, audience, display settings.

   Learn more

View and manage campaigns

Go to Campaigns → Web popups to manage all Web popup campaigns in one place. Use Create campaign to start a new wizard.

Search by campaign name or code, or filter the list by All, Draft, Active, or Inactive.

Monitor your campaigns

In the table, you can review how each Web popup campaign is performing. Check Status to see whether a campaign is live.

The columns report the following:

• Visitors: how many visitors are associated with the campaign.
• Impressions: how many times the Web popup was shown.

Take action on a campaign

On each row you can activate or deactivate the campaign, or open the menu for other actions.

Click the three dots on the row to open the actions menu.

• Choose Edit campaign to change content, audience, or display settings.
• Choose Duplicate campaign to copy settings as a starting point.
• Choose Delete campaign to remove the campaign. This action cannot be undone.