AI Assistant data and privacy

AI Assistant works with your account data only after you grant consent. Here’s what it processes, what it never collects, and what each mode allows.

What data can AI Assistant collect and process

To provide assistance, AI Assistant collects and processes specific types of data. When you select Full Automation in the AI Assistant settings, you consent to this data being handled by authorized subprocessors.

What gets processed

Data	Details
Your questions and prompts	The messages you send to AI Assistant to request information, perform tasks, or troubleshoot.
Tool call parameters	The data you provide when AI Assistant needs to call Pushwoosh APIs on your behalf (for example, user ID or campaign ID).
API responses	The results returned from Pushwoosh services that AI Assistant uses to generate accurate and relevant answers.
Context from your session	Information such as your application code, current page URL, and conversation history that helps personalize and contextualize responses.

What is not collected

Data	Details
Personal user data from your Pushwoosh apps	AI Assistant doesn’t collect or store your end-users’ information, but it may access it temporarily to help answer your requests. This information stays private and secure.
Sensitive credentials	API tokens and passwords are managed separately by Pushwoosh and are not exposed to AI Assistant.
Billing information	Payment details and financial data are securely handled and not accessed by AI Assistant.
Your browsing history	Only the current Pushwoosh Control Panel URL is used for contextual understanding. No full history is tracked.

How your data is handled

Important

Your conversations are stored temporarily and remain accessible until you delete them. They are never used to train AI models.

Some data may be retained as part of standard system logging, in accordance with Pushwoosh data retention policies.

Your data is handled in compliance with GDPR rules and is protected during transfer through encryption. Access to your data is controlled, meaning only you and authorized systems can access it.

Your data is never sold or shared with third parties. You maintain control and can withdraw your consent at any time in the AI Assistant settings.

Full Automation and General Assistant modes

Mode	What AI Assistant can do
Full Automation (consent granted)	Reads your account data and makes changes on your behalf. Your prompts, generated responses, and tool calls go through authorized AI subprocessors.
General Assistant (no consent)	Answers questions, explains how features work, searches Pushwoosh documentation and best practices, and offers guidance based on what you describe. It can’t access your account data, build campaigns, or make changes.

To switch modes, click the gear icon at the top of the chat, select Data processing, choose a mode, and click Apply.