Messaging statistics FAQ

Below are answers to common questions about statistics for individual push, email, SMS/messenger, and in-app messages. For account-wide statistics questions, see Statistics FAQ.

Push notifications

What push notification analytics does Pushwoosh provide?

Pushwoosh provides analytics at multiple levels, including individual message, campaign, and overall trends in the push channel performance. It tracks key metrics such as open rate, CTR, and post-notification user behavior to help you understand how your push notifications perform across various audiences and platforms.

What key performance metrics can I track for push notifications?

Pushwoosh lets you monitor essential metrics like the number of messages sent, delivered to unique recipients, and opened, along with click-through rates (CTR). It also tracks cases where messages couldn’t be delivered, helping you optimize delivery performance.

Can I export my push notification analytics data?

Yes. Pushwoosh allows you to export campaign analytics data, including recipient lists and user interaction reports, in CSV format.

How do push notification analytics impact campaign optimization?

Push notification analytics give you actionable insights into user behavior. By identifying high-performing content, drop-off points, and engagement patterns, you can A/B test more effectively, adjust timing, and refine your targeting, all of which lead to better engagement and higher conversion rates.

Email

What email analytics does Pushwoosh provide?

Pushwoosh provides comprehensive email analytics across multiple levels, including individual message performance, full campaign trends, and channel-wide email statistics. With built-in email dashboards and reporting tools, you can monitor how users engage with your emails and optimize based on actionable data.

Can I export my email analytics data?

Yes. Pushwoosh allows you to export detailed email analytics, including recipient lists filtered by delivery or engagement status, link click data for every message, and CSV reports for further analysis in external tools. You can also export segments based on user behavior for targeted follow-ups.

How do email analytics improve campaign performance?

Email analytics help you understand how your messages perform in real-world use, from delivery success to user engagement. Using insights from the email metrics dashboards, you can identify high-performing content, test subject lines and calls-to-action, optimize send timing and frequency, and reduce bounce and complaint rates. This data-driven approach boosts open rates, click-throughs, and conversions.

SMS and messengers

What SMS and messenger analytics does Pushwoosh provide?

Pushwoosh tracks SMS, WhatsApp, Viber, and Telegram sends individually as a Message stats page. It shows audience reach, delivery confirmations, opens when the platform supports them, and a per-platform breakdown of send errors.

Why doesn’t SMS show an Opened metric?

SMS has no open event to track. Today only WhatsApp reports opens. Viber and Telegram do not.

How long do SMS and messenger statistics stay available?

The main funnel and card numbers stay for up to one year. Delivery and open counts can keep updating for up to 72 hours after you send.

Can I export SMS and messenger recipient data?

Yes. Use Export stats at the top of the page, or Export list from a card or an error row for that specific group. Both draw from the per-recipient log, which covers the last 30 days. Recipients outside that period aren’t included.

In-app messages

How can I view analytics for a specific in-app message?

You can open statistics from the Content → In-apps (Rich media) list by clicking the template name, or from the Journey canvas by turning on Show metrics in Canvas settings or double-clicking the in-app element and clicking the Rich Media name. The statistics page shows impressions, interactions, and audience data.

Where can I view overall campaign-level in-app analytics?

Visit the In-app Dashboard under Statistics > Dashboards > In-apps for a complete overview of your in-app messaging performance.

Can I export my in-app analytics data?

Yes. You can access detailed metrics per message and across campaigns.