Send App Inbox messages

App Inbox is a pull-based channel: Pushwoosh stores the message, and the app fetches it the next time a user opens it. Delivery doesn’t depend on a live push token, only on a registered device, so App Inbox messages reach users a push notification alone might miss.

नोट

Inbox content needs Web SDK 3.75.0, Android SDK 6.12.0, or iOS SDK 7.0.40 or later. The Carousel layout needs a newer iOS SDK specifically, 7.1.2 or later. Devices on an older SDK version, or on a platform without an inbox, don’t receive Inbox messages.

To send a one-time Inbox message, go to Campaigns > One-time messages, click Send message, and choose Inbox message. The form has five steps: Content → Audience → Sending time → Actions → Review.

Select message type

Choose Marketing message or Transactional message:

• Marketing message: respects frequency capping. Excludes the global control group.
• Transactional message: bypasses frequency capping. Sent to the global control group too.

Select or create App Inbox content

Search for an existing App Inbox preset, or click Create new to build content inline. Either way, the content editor is the same one used for App Inbox presets — pick a layout type, then fill in the fields for that layout.

नोट

Content you build inline with Create new isn’t added to the App Inbox presets list. To reuse content across several messages, create the preset from Content > Inbox Presets first, then search for it here.

Select audience for the Inbox message

Audience selection reuses the same options as one-time push: Send to segment, Send to specific users, or Send to all subscribers.

Target platforms is limited to the platforms that support an inbox. Web and messenger platforms don’t appear in the list.

Choose when to send

• Send immediately — the message is placed in the inbox as soon as you send.
• Selected time — schedule the message for a specific date and time.
• Best time — available only together with Notify with push below. For a pull channel, the moment you publish doesn’t decide the moment a user sees the message, so Best time has nothing to optimize on its own.

Notify with push

Toggle Notify with push to also send a push notification when the message lands in the inbox, so the user learns about it right away instead of at their next app open. When enabled, select a push preset to send alongside.

Set expiration

Choose how long the message stays in the inbox: 7, 14, 30, or 90 days, or a specific date. The default is 30 days — longer than the retention on the legacy Save to Inbox toggle, because an Inbox message needs to survive until the user’s next app open, not just until the next day.

Set frequency capping

Choose one of the same three options as push frequency capping: Use Global frequency capping settings, Ignore Global frequency capping, or Use custom frequency capping.

App Inbox counts against its own frequency capping channel, separate from push. Capping App Inbox never blocks or delays a push notification, and the other way around.

नोट

Send rate and Time to live don’t apply to App Inbox. Send rate protects your backend from a flood of opens on other channels — App Inbox users trickle in on their own schedule. Time to live’s role is covered by Expiration above.

Actions

On the Actions step, choose what happens when a user taps the message: no action, a link to a web page, a deep link, or a Rich Media page.

Review and send

Review content, audience, platforms, and scheduling, then click Send now or Schedule message.

You can also deliver Inbox messages from a journey. See App Inbox.