Show in-app content to specific users

Every block in the built-in editor, and every element inside it, has two settings in the right panel for controlling who sees it: Visibility and Display condition.

Show or hide content per device

Open a block or element’s settings and use Hide on mobile or Hide on desktop under Visibility to show it at only one preview width, matching the phone (360px) and tablet (768px) widths of the phone/desktop toggle in the top bar.

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Hiding content by preview width is not the same as hiding it by user. To show different blocks to different users, see Show content to specific users below.

Show content to specific users

A display condition shows or hides a block for specific users based on their Tags. Every user gets the same in-app template, but each one only sees the blocks meant for them.

Example

You tag some users as loyalty_member. You add a block with a members-only offer and set a condition: show this block only when loyalty_member is true. Everyone else never sees it.

You can add a display condition to any block or element on the canvas.

To set a display condition:

1. Select the block or element on the canvas.
2. In the right panel under Display condition, turn on Show this block conditionally (Show this element conditionally if you selected an element inside a block).
3. Pick a Tag, an operator, and a value (for example, is and true).
4. Click + Add rule to add more rules.
5. Under If value is unknown, choose Hide block or Show block. This controls what happens when the Tag has no value for a user.

Example scenario: win-back offer for lapsed users

A win-back offer that only appears for users who haven’t purchased in a while, so active shoppers don’t see a discount they don’t need.

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RFM Recency must be a Number Tag on the user profile (days since last order). The ≥ operator is only available for numeric Tags.

Condition	What the user sees
RFM Recency ≥ 90	The win-back Card block, with a discount offer
Anything else	The Card block stays hidden

To set up this scenario:

1. Add a Card block with the win-back offer (image, heading, and a discount code button).
2. Select the Card on the canvas, and under Display condition, turn on Show this block conditionally.
3. Set the rule to RFM Recency ≥ 90.
4. Under If value is unknown, choose Hide block — new users without purchase history shouldn’t see a win-back message meant for lapsed ones.

A user who last ordered 120 days ago sees the offer. A user who ordered last week, or has no order history yet, never sees the block.

Write a custom Liquid condition

When the rule builder is not enough, write the condition yourself in Liquid.

1. Select the block or element on the canvas.
2. Under Display condition, turn on Custom Liquid expression.
3. Type your condition. For example, to show a block to users in Germany or VIP subscribers:

Country == "DE" or VIP

A custom expression replaces any rules set in the builder above it.

Tag names with spaces are converted automatically. For example, Last Order becomes LastOrder.