Navigating Pushwoosh

This guide helps you navigate the Pushwoosh interface and find the tools you need to create campaigns, manage your audience, organize content, track performance, and configure your project. Learn where to go to accomplish specific tasks and understand how each section helps you engage users across multiple messaging channels.

Projects page

When you log into Pushwoosh, you start on the Projects page. This is your central hub for managing all your applications. Each application is treated as a separate project in Pushwoosh.

Use the search field above the table to find a project by name or app code. Each row in the projects table represents a project. Statistics columns cover the last 30 days.

• Name: the project name and, below it, the unique Pushwoosh app code.

• Audience now: contacts who can receive messages right now, meaning devices with a push token, email addresses, and phone numbers. Below it is the total number of contacts in the project.

• New contacts: new subscribers, meaning contacts who got a push token, email address, or phone number. Below it is the number of new registrations: every new device or contact added through the SDK or API, including app installs without push permission.

• Sent: messages sent across all channels.

• Opened messages: messages opened, with each contact counted once per message. Push taps, email opens and link clicks, and SMS and WhatsApp messages marked as read all count as opens.

• Platforms: the messaging channels connected to the project. If no platform is connected yet, the column shows Set up instead, which opens platform configuration for the project.

To sort the list, click Name or Audience now. The first click on Audience now puts the projects with the largest audience at the top.

Hover over a project row to open One-time messages, Customer Journey Builder, or Project overview for that project.

Click Create project to create a new project. The button is shown only if your account role allows you to modify projects. Learn more

All projects report

Click All projects report next to Create project to see combined performance across all projects your account role can open. The list isn’t configurable.

Set the date range with the picker above the table. It defaults to the last 30 days.

The table has one row per project and a Total row at the top. It has four columns:

• New subscribers and New registrations: the two numbers of the New contacts column on the Projects page.
• Sent and Opened messages: the same columns as on the Projects page.

Note

Each column counts events that occurred during the selected period, not your current audience size. This differs from Audience now in the projects table, which is a snapshot of contacts who can receive messages today.

The Total row adds up the project rows. For New subscribers and New registrations, this means a contact registered in two of your projects is counted twice.

Notification center (top right corner)

Click the bell icon in the top right corner to see alerts about your account, such as warnings and critical issues.

Click View to see details or Expand to read the full message.

Product updates

Click Product updates next to the bell, or Product updates in the sidebar, to see new features and improvements released in Pushwoosh. Both are hidden when there are no updates to show.

Project workspace overview

After selecting a project, you are taken into the project’s workspace. Here, you can create and manage messaging campaigns across different channels, view statistics, configure platforms, and more.

The Pushwoosh interface is organized into logical sections accessible via the left sidebar. Each section serves a specific purpose in your campaign management workflow.

Section	Description & functionality
Current project	View your current project information and switch between projects.
Create…	Create campaigns, messages, and segments, or import users. Push notification, Email, and Inbox message appear only if your role can send messages.
AI assistant	Get help and guidance for any task from ManyMoney AI.
Project statistics	View the project overview, retention, custom dashboards, and aggregated messages.
Campaigns	View, create, and manage campaigns for messaging and automation.
Audience	Manage user data, view subscribers, and create audience segments.
Content	Create, organize, and manage message templates and content for all channels.
Settings	Set up your project and manage its tools.
Documentation	Access user guides and developer documentation.
Product updates	See new features and improvements. Shown only when there are updates.
Notification center	See alerts about your projects.
My account	Manage your account, switch workspaces, change interface settings, and log out.

Current project

At the top of the sidebar, you’ll find information about your current project. This area displays:

• Project name and application code (formatted as XXXXX-XXXXX, where each X is a digit or a letter from A to F)
• Application detail: Shows the number of enabled devices with percentage and the total number of devices in the application.
• Manage projects link to access project management settings. Click it to switch between different projects (apps) in your Pushwoosh account.

ManyMoney AI

AI assistant (also called ManyMoney AI) helps with tasks in the Control Panel. Open it from AI assistant in the navigation sidebar or with the floating button in the bottom-right corner of the screen.

Some of the things it can do:

• Answer questions about Pushwoosh features and documentation
• Create applications
• Create campaigns, segments, and customer journeys
• Update user tags
• Build emails from blocks
• Show message and journey statistics

Creating applications, campaigns, segments, and journeys, updating tags, and showing statistics work after you give data processing consent.

Learn more

Project statistics

The Project statistics section lets you track performance and gain insights into your campaign effectiveness.

In the Project statistics section, you can find:

• Overview: View key audience and delivery metrics for the project. See Overview page.
• Retention: Track cohort analysis and retention curves. Learn more
• Custom dashboards: Create and view custom visual reports with key metrics and KPIs. Learn more
• Aggregated messages: Analyze and review the combined statistics of multiple messages grouped into a single report for deeper insights into campaign performance. Learn more

Overview page

The Overview page opens when you open a project. On a new project, the AI assistant opens first until you finish its setup chat.

The page shows key audience and delivery metrics on these tabs:

• App metrics and Conversions.
• Push and Email, when the project has push or email subscribers.

Learn more

The page includes:

Summary statistics

On the App metrics tab, the Unique users widget shows how many unique users opened the app. Each user is counted once regardless of how many devices they use. Each chart header shows the latest value and how it changed: MAU vs last month, DAU vs last day.

The widget includes two interactive charts:

• MAU (Monthly Active Users): The number of unique users that opened the app in the 30 days up to each day on the chart.
• DAU (Daily Active Users): The number of unique users that opened the app on a certain day.

The User distribution by platforms card shows how many users each platform has on the last day of the selected period.

Frequency capping

The Frequency capping card on the Push tab shows how frequency capping affected message delivery in your project for the period set in the date picker. Use the dropdown to switch between two metrics:

• By suppressions (Total suppressions): the number of times frequency capping prevented a message from being sent. These sends are not counted in Sent or Delivered.
• By users (Total users): the number of unique users affected by frequency capping. A single user can be suppressed multiple times within the period, so Total suppressions is usually higher than Total users.

The Email tab has its own Frequency capping section for email suppressions.

Learn more about frequency capping

Campaigns

The Campaigns section contains all your campaign management tools:

• Customer Journey Builder: Design and automate cross-channel customer experiences with an intuitive visual canvas. Easily view and manage all your journeys, along with detailed information for each. Learn more
• One-time messages: Send single push notifications, Inbox messages, emails, SMS, WhatsApp, or Facebook Messenger messages to your audience without building a full customer journey, and schedule them for immediate or later delivery. From here you can also review the history of all sent messages and open detailed statistics for any of them. Learn more
• Instant in-apps: Display in-app messages immediately when specific events occur, without building a full journey. Learn more
• Web campaigns: Show targeted overlay messages to visitors on your website and track visits, impressions, and form submissions. Learn more
• Messenger chats: Manage WhatsApp and LINE conversations. Shown when WhatsApp or LINE is available in your account. Learn more
• Geo campaigns: Trigger push notifications by location using geozones, clusters, and cooldowns. Learn more
• Wallet passes: Design, distribute, and update Apple Wallet and Google Wallet passes. Updates sync to every device that saved the pass. Apple Wallet · Google Wallet
• Feed campaigns: Send new items from your news feeds to subscribers automatically. Learn more

Audience

The Audience section holds your user data and the tools to group users for targeted messaging. Here you can manage:

• Segments: Create and manage dynamic user groups based on tags, events, or behavior patterns. Learn more
• Tags: Store and view user attributes like language, location, subscription status, or custom properties. Learn more
• Events: Track user behaviors and actions within your app or website, and view all tracked events. Learn more
• User explorer: View individual user profiles, message history, and engagement data. Learn more
• Subscription forms: Create embedded forms that add subscribers and tags to your audience, with styling and double opt-in options. Learn more
• Import CSV: Update tag values and import push subscribers, events, contacts, and email subscription categories from CSV files.
• RFM segmentation: Use Recency, Frequency, and Monetary segmentation to classify users based on engagement. Learn more
• External segments: Build segments from users in your own database or from a Google Analytics 4 audience. Shown only if your plan and role allow it. Learn more
• Feature flags: Turn app and website features on or off for chosen segments or a percentage of users, without a new release. Shown only if your plan and role allow it. Learn more

Content

The Content section stores all your content and lets you create, view, organize, and manage content for all channels. Use it to access existing content, generate new content, organize it by category, preview how it appears across devices, and handle versions or translations.

Within the Content section, you can access and manage the following types of content:

• Push presets: View, create, and manage reusable push notification templates with customizable text, images, and actions. Learn more
• Email content: Build emails from templates and blocks in the Drag & drop editor, or write them in the HTML code editor. Learn more
• Ad inventory: Manage the sponsored campaigns and creatives for email ad slots. Shown only if email ads are enabled for your account. Learn more
• In-apps: View and design interactive messages that appear inside your app. Learn more
• Inbox content: View and create App Inbox presets with layouts and media, and split the app’s inbox into tabs. Learn more
• Web content: Design popup layouts from starters or a blank template, then attach them to web campaigns on your website. Learn more
• Messenger presets: View and create SMS, LINE, and Kakao presets and rich messages. Learn more
• Vouchers: View, generate, and manage promo code pools for personalized offers. Learn more
• Media storage: Upload images and reuse them across your content. Learn more
• Product catalog: Keep product data such as titles, prices, images, and stock in one place for Products blocks in emails. Learn more
• News feeds: Connect RSS or Atom feeds whose new items fill news blocks and feed campaigns. Learn more
• Cloud pages: Create Cloud Pages with forms that save form fields as tags and can add email or SMS subscribers. Learn more

Settings

The Settings section in the navigation sidebar is an expandable menu with all the tools to set up and manage your project:

• Configure platforms: Set up credentials like API keys and certificates, and configure messaging platforms (iOS, Android, Web, Email, etc.). You can also modify your project settings by clicking Edit project at the top of the page, or delete the project. Learn more
• Preference center: Set up email subscription categories and subscription pages so users choose which emails they receive. Shown only if your role can manage email settings. Learn more
• Message delivery settings: Manage delivery preferences and set up frequency capping. Learn more
• 3rd party integrations: Connect Pushwoosh with external tools and services. Learn more
• Control groups: Exclude a share of your audience from campaigns for unbiased measurement. Learn more
• API access: Manage API tokens and access credentials. Learn more
• Deep links: Configure deep linking for push notifications. Learn more
• Test devices: Manage devices for testing campaigns. Learn more
• Email suppression: View and reactivate email addresses Pushwoosh stopped sending to after a spam complaint or a hard bounce. Learn more
• Application permissions: Set up permissions and access control for your project. Learn more

Notification center (sidebar)

Check the Notification center in the sidebar to see alerts about your projects, such as warnings and critical issues. The badge shows how many unread notifications you have. For new features and improvements, see Product updates instead.

Each alert shows the date and a description. Click View to see details or Expand to read the full message.

My account

Click My account at the bottom of the sidebar to open the account menu:

• Your email and workspace name (top of the menu): Open your profile to update security preferences and notification settings, and turn on two-factor authentication. Learn more
• Upgrade plan: Open the plan purchase page.
• Billing: View usage, manage subscriptions, and handle payments for your account. Learn more
• Users and groups: Invite team members, assign roles and permissions, and review login history. Learn more
• Switch workspace…: Move to another workspace. Shown only if you have access to more than one.
• Data requests: Manage requests to erase users’ personal data. Learn more
• Theme, Language, and Navigation: Change the interface theme, language, and sidebar layout.
• Log out: Sign out of Pushwoosh.

Upgrade plan, Billing, Users and groups, and Data requests depend on your role and plan.