Web content
Use web content to show a message on your site, for example an offer, an announcement, or a product tour. Pick a starting template, edit it in the editor, and attach it to a web campaign. To collect emails or visitor answers, create a web form instead.
Start from a template
Anchor link to-
Go to Content → Web content.
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Click Create and choose the Web content type.
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Pick a starting template from the gallery.
- Use the category dropdown in the top right to filter by use case (for example Promotions & offers, Gaming & marketplaces, or Feedback & surveys), or leave it on All templates.
- To start from a minimal layout, open Blank layouts.
- There’s no Modal + subscription form template. To collect emails, create a web form.

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Build the content in the editor.
Name the content
Anchor link toClick the content name in the top bar to edit it. The name identifies this content inside Pushwoosh, in the content list and the campaign wizard. Website visitors do not see it.
Build the content
Anchor link to- Open the Elements tab on the right. Drag a block onto the content, or click it to add it to the page. See Blocks for every block.
- Select a block on the content. Set its options, position, or delete it in the Settings tab.
- To change how the whole content looks and sits on the page, use Popup settings on the left: media, size, colors, and dark theme. See Web popup settings.
- To add more pages, see Multiple pages.
Save the content
Anchor link to- Open Preview to check the content at full size.
- Use Close preview (Esc) to return to the editor. If dark theme is on, the sun/moon switch next to Close preview lets you check both palettes. See Dark mode.
- Review the content, images and video, and button actions.
- Click Save in the top bar.