Journey element statistics

To display metrics for each journey element on the canvas, toggle on Show Metrics at the bottom of the canvas. Alternatively, you can hover over the element to view the metrics.

Audience progress

Pushwoosh allows you to keep track of your audience as they progress through the journey with real-time visualization on the canvas. A number on the arrow following each journey element indicates the total number of customers who have completed that particular step.

Statistics for each communication point

You can gain insights into the performance of each communication point through metrics such as:

Push notifications and email messages

Goals reached	Indicates the number of users who reached the Conversion Goal at that specific point.
Opened	Displays the number of times the message was opened by users.
CTR	Represents the percentage of users who clicked on the message.
Drop-offs	Represents the number of messages that couldn’t be sent for some reason (e.g., an expired push token or an invalid email address).
Exited by Conversion goals or Cancel events	Number of users who exited the journey at this point due to reaching a conversion goal or triggering a cancel event.

For deeper insights into individual message effectiveness, double-click on a message element on the canvas. A detailed statistics window will pop up, displaying key metrics for the message such as:

• number of sent messages
• number of opened messages
• conversion rate
• number of entries
• number of drop-offs,
• number of clicks, etc.

To see the reasons for drop-offs and the number of drop-offs for each cause, expand the Drop-off block.

To access even more comprehensive statistics for a message, click Detailed Statistics at the bottom of the window.

In-apps

Goals reached	Indicates the number of users who reached the Conversion Goal at that specific point.
Drop-offs	Represents the number of in-app messages that could not be displayed to users.

For a more detailed understanding of your in-app message’s performance, double-click on the message element and then, in the window that appears, click on the Rich media name. This will open up comprehensive message statistics.

SMS

Goals reached	Indicates the number of users who reached the Conversion Goal at that specific point.
Sent	Indicates the number of messages sent.

Telegram

Sent	Indicates the number of Telegram messages sent.
Bounced	Indicates the number of Telegram messages that could not be delivered.
Entries	Indicates the number of users who reached the Telegram element.
Sent (who received the message)	Indicates the number of users who successfully received the Telegram message.

You can also review Viewed date range: all time and click Export users.

Audience sync

For an Audience sync element, the statistics view includes:

Total entries	Indicates how many users reached this step in the journey.
Added to Meta audience	Indicates how many users Meta matched and added to the audience you selected.
Removed from Meta audience	Indicates how many users Meta matched and removed from the audience you selected.
Skipped (not synced, moves to next step)	Indicates how many users were not synced. They continue to the next step in the journey.

You can Export users from this view. The screen also shows which Meta Ads account was used for the sync.

A/B/n test statistics

If you conduct A/B/n tests on different elements of your customer journey, you can quickly identify the best-performing variant of each element.

Still waiting

The Still waiting metric in Pushwoosh Customer Journey applies to Time Delay and Wait for Trigger steps. It helps monitor user flow, identify delays, and optimize your customer journey setup.

Wait for trigger

Shows the number of users currently waiting to trigger a specific event. These users have entered the step but have not yet fulfilled the required conditions within the defined waiting period.

Time delay

Reflects users still in the waiting period before proceeding to the next step.

Export statistics for each step of your customer journey

You can export users who passed through each step of your customer journey, including elements like push notifications, emails, in-app messages, Wait for Trigger, Condition split, etc. This allows you to analyze the performance of individual campaign elements.

To export statistics:

1. Open the campaign you want to track in the Customer Journey Builder.
2. Click on the specific journey step for which you want to export statistics.
3. Click Export statistics.
4. Specify the date range for the data you wish to export and click Start exporting.

Note

For step-level export, statistics can only be exported for the last two months of activity. Ensure that your selected date range falls within this timeframe, as older data is not available for export.

5. Once the export process is complete, Pushwoosh will display a confirmation message. Click on the file to download the exported data, or choose to export another period if needed.