Web content template gallery

The web content template gallery has ready-made popups grouped by use case: push opt-in prompts, offers, lead capture, consent gates, surveys, and more. Pick a template, then replace its text and image with your own in the editor.

The gallery has no web form templates. To collect emails or visitor answers, create a web form instead.

Open the gallery

You open the gallery when you create new web content.

1. Go to Content → Web content.
2. Click Create and choose the Web content type.
3. To see one category, choose it in the dropdown in the top right. Leave it on All templates to see every template.

The sections below list the templates by the same categories.

Suggested audience and timing

Each category except Blank layouts has a suggested audience and timing. The suggestions come after the list of templates. These are recommendations, not settings, because a template has no targeting of its own. You choose who sees the content and when in the web campaign.

Before you save the content

Check these four things in the editor before you save content made from a template:

• Replace the template images with your own. Templates with a background image ship with a dark placeholder image.
• Set a link for each button that should open a page. Template buttons that don’t close the popup or switch pages come without a link.
• A template with a Topic picker or Rating block doesn’t write anything until you pick a tag or an event for it. See Topic picker and Rating.
• A template with a Countdown block comes with a placeholder deadline at midnight a week ahead. Set your own Deadline in the block settings. See Countdown.

Then save the content and attach it to a web campaign. See Save the content.

Blank layouts

Start from a layout with placeholder content when no use-case template fits.

Product tour (multi-page) comes with three product pages and a Next product button that steps to the next one. See Multiple pages.

Push opt-in

Ask visitors to turn on browser push notifications.

• Breaking news alerts: promise alerts only for big stories.
• Two-step consent: ask about interest first, then explain the browser prompt on the second page.
• Minimal opt-in bar: the same ask as a small bar instead of a popup.
• Notifications are off: tell a visitor who blocked notifications how to allow them again in the browser. Show it to visitors who blocked notifications earlier.
• Product updates: offer short notes on new features.

Suggested audience: visitors who haven’t subscribed to push notifications yet.

Suggested timing: after the visitor has seen some content, for example on their second page view, not the moment the site opens.

News & media

Bring readers back to a story or turn them into subscribers.

• Continue reading: invite a reader back to the story they left halfway.
• Subscriber-only story: tell a reader the story is for subscribers and point to subscription plans.
• Weekly digest: offer a weekly editors’ pick.
• Special report: promote a long read.

Suggested audience: returning readers, readers of a specific section, or readers who aren’t subscribers yet.

Suggested timing: when a reader returns to an unfinished article, hits subscriber-only content, or finishes reading a story.

Promotions & offers

Drive a purchase with a discount, a bonus, or a deadline.

• Welcome discount: offer a discount on the first order.
• Back in stock: offer to notify a shopper when a sold-out item returns.
• Free shipping threshold: tell a shopper they’re close to free delivery.
• Promo code: show a code to use at checkout.
• In-game bonus: offer a free starter pack.
• Welcome bonus: a first-deposit bonus with a terms footnote.
• Flash sale countdown: a flash sale offer with a live Countdown block.

Suggested audience: first-time visitors for welcome offers, shoppers with items in the cart, or players and shoppers you want to reactivate.

Suggested timing: on entry for a welcome offer, on product and cart pages for stock and shipping messages, and during the sale window for time-limited deals.

Gaming & marketplaces

Onboard players and buyers, and announce new item releases and matches.

• Welcome quest (3 steps): a three-page onboarding.
• Item drop: announce newly released items.
• Match alerts: offer alerts when a match starts, when a team scores, and when the match ends.
• Drop countdown: count down to a limited-time item release with a Countdown block.

Suggested audience: new players or buyers, fans of a specific team or game, or users who follow specific items.

Suggested timing: on the first visit for onboarding, and ahead of an item release or a match for alerts.

Finance & trading

Offer market alerts and analyst content with the disclaimers your audience expects.

• Price alert: offer an alert when an instrument crosses a price level.
• Trading signals: offer a daily note from your analysts.
• Opt-in with risk disclaimer: an alerts opt-in with a risk warning in the footnote.
• Market open reminder: offer a reminder before each session.

Suggested audience: registered traders, users who follow specific instruments, or visitors who haven’t turned on alerts yet.

Suggested timing: while the visitor views an instrument or a market page, or ahead of a trading session.

Lead generation

Turn visitors into leads with an event, a report, a demo, or a short question.

• Webinar registration: invite visitors to a live webinar.
• Report download: offer a free report.
• Book a demo: offer a walkthrough, with a second button for visitors who only want the highlights.
• One-question survey: ask whether the visitor found what they were looking for.
• Pick your topics: let visitors choose topics with a Topic picker block.

Suggested audience: visitors who aren’t customers yet, or visitors reading content about a specific topic.

Suggested timing: after the visitor has read a page or scrolled through most of an article.

Consent & gates

Ask for consent or a choice before the visitor continues.

• Cookie consent: tell visitors the site uses cookies.
• Age gate (18+): ask visitors to confirm they’re of legal age.
• Region / language: offer to switch to the visitor’s regional site.
• Get the app: invite web visitors to install your app.

Suggested audience: all visitors for cookie consent and age gates, visitors from another region for the region switch, and mobile visitors for the app prompt.

Suggested timing: on the first page view.

Feedback & surveys

Collect a score or feedback with a Rating block.

• NPS survey: ask how likely the visitor is to recommend you on a 0–10 scale.
• Rate your experience: ask for a rating from one to five stars.
• Rating, then topics: a star rating on the first page and a Topic picker on the second.

Suggested audience: active users or customers who have just completed a purchase or another key action.

Suggested timing: right after the key action, or after the visitor has used the site for a while.