Tutorials

Step-by-step tutorials for common marketing setups in Pushwoosh. Use this page as a menu: pick a topic, then open the guide you need.

Campaign basics

Learn campaign types, then send segmented or transactional messages, schedule delivery, and run A/B/n tests.

Campaign types

Segmented vs triggered campaigns and when to use each.

Send a segmented campaign

Target a user segment with a one-time or scheduled send.

Send transactional messages

Configure and send automated transactional messages.

Schedule a message

Schedule sends for the right delivery time.

Run A/B/n tests in journeys

Test message variations, timing, and channels.

User lifecycle

Engage users from onboarding through retention and win-back.

Stages at a glance

Campaigns for every stage of the user journey.

Onboard users

Welcome new users and introduce them to your product.

Set up an activation campaign

Encourage users to take key actions after sign-up.

Set up an engagement campaign

Keep users active with timely, relevant messaging.

Set up a retention campaign

Create campaigns that reduce churn and keep users.

Create a re-engagement campaign

Bring back inactive users with targeted messaging.

Create anniversary campaigns

Automate messages for birthdays and milestones.

Personalization

Tailor push, in-app, email, and SMS to each recipient.

Personalization overview

Personalization options across messaging channels.

Send a personalized push

Create push notifications tailored to user data.

Send a personalized in-app

Show targeted in-app messages based on user data.

Send a personalized email

Create and deliver personalized email campaigns.

Send a personalized SMS

Send customized SMS messages to engage users.

Live Activity

Show real-time status on the iOS lock screen without opening the app.

About Live Activity campaigns

Build Customer Journeys around the Live Activity element.

Show flight status on the lock screen

Gate, status, and timing for passengers in real time.

Show delivery progress on the lock screen

Courier, ETA, and distance for order tracking.

Email

Build email-specific flows: consent, cart recovery, catalog, recommendations, and sunset.

Email flows

Email campaign types you can set up in Pushwoosh.

Create a double opt-in campaign

Confirm email consent and improve deliverability.

Set up an abandoned cart campaign

Recover carts with emails triggered by PW_AbandonedCart.

Send catalog products in email

Build promotional emails from your Product Catalog.

Set up product recommendations in email

Recommend products in email based on user behavior.

Set up an email sunset flow

Clean your list by removing inactive subscribers.