Audience sync

The Audience sync element updates a Meta Ads custom audience or a Google Ads audience when users reach this step in a journey. Choose Add users to audience to include them in ad targeting, or Remove users from audience to stop showing ads to them.

Before you start

Make sure the ad platform integration you plan to use is configured for your project. If neither integration is connected, the element shows Configure your ad account and cannot run sync.

Learn how to set up integration: Meta Ads integration or Google Ads integration.

Note

For better match quality on Meta, configure user data mapping in Meta integration settings using Map user data. Google Ads has no separate mapping step — it matches users by hashed email, hashed phone, and MADID only.

Configure audience sync

1. Double-click Audience sync on the canvas.
2. Enter Step name.
3. In How to sync users info to the ad audience, select one option:
   • Add users to audience
   • Remove users from audience
4. In AD PLATFORM, choose Meta Ads or Google Ads.
5. In the account field below it (Meta Ads account or Google Ads account), select one connected account for the platform you chose.
6. In Audience, select an existing audience on that platform.

7. Click Apply.

Note

A point created before this update keeps running against Meta Ads — AD PLATFORM on it defaults to Meta Ads, and its behavior does not change.

How each user is processed

• Users who match required identifiers are synced with the selected audience.
• Users without matching identifiers are skipped and continue the journey.
• If the selected ad account is disconnected, users cannot be synced at this step.
• On Google Ads, sync runs in the background: the step marks a user as sent and moves on, and Google applies the add or remove shortly after. A Google audience with fewer than 1,000 matched users is not used for ad targeting, even though the sync itself reports as successful.