Understanding messaging channels in Pushwoosh

Pushwoosh empowers you to connect with your users across multiple messaging channels, helping you deliver timely, personalized, and impactful communications. With Pushwoosh, you can leverage the following channels:

Available messaging channels

Core messaging channels

Push notifications

Reach users instantly on their mobile devices or web browsers with timely and engaging push notifications.

Message inbox

Provide a centralized hub for users to access past push notifications and messages at their convenience.

Feed campaigns

Send every new item from an RSS or Atom feed to your subscribers automatically, as a push, an inbox message, or both.

In-app messages

Engage users within your app by delivering real-time updates, promotions, or personalized offers.

Web popups

Show targeted Web popups on your website with content, audience rules, and display timing.

Send tailored emails for onboarding, promotions, order confirmations, and more.

Apple Wallet passes

Design loyalty cards, coupons, and tickets as Apple Wallet passes, then push live updates to every device.

Google Wallet passes

Design loyalty cards, offers, and tickets as Google Wallet passes, then update them and let Google sync every device.

Communicate with users on one of the most popular messaging platforms, ensuring reliable and engaging conversations.

LINE

Send LINE messages via Customer Journeys, API, or direct 1:1 chat.

Kakao

Send Kakao messages via Customer Journeys or API using approved templates.

Viber

Send Viber messages via Customer Journeys using Rakuten-approved templates or freeform text.

Connect a Telegram bot and reach users on Telegram from your Pushwoosh project.

SMS

Deliver quick, time-sensitive updates directly to your users’ phones.

Facebook Messenger

Send Facebook Messenger messages via Customer Journeys or one-time messages.

Which channel to use for which goal

Use this table to pick a channel and see what has to be ready before the first send. Limits and delivery conditions are on each channel’s page.

Channel	Use it for	What you need first
Push notifications	Alerts and reminders outside the app	Pushwoosh SDK (mobile or Web), platform credentials, subscribed users
In-app messages	Messages while the user is in the app	Pushwoosh SDK in the mobile app
Message inbox	Messages users can read later	Pushwoosh SDK (mobile or Web) with message inbox
Feed campaigns	Automatic messages for each new item in an RSS or Atom feed	A registered news feed, plus push or message inbox set up
Email	Newsletters, long content, receipts	Verified domain, email subscribers
Web popups	Offers and signup forms on your website	Pushwoosh Web SDK on the website
SMS	Short, urgent messages to any phone	Connected SMS provider, phone numbers
WhatsApp	Template notifications and conversations	Connected WhatsApp Business Account, phone numbers
Other messengers	Users of Telegram, LINE, Kakao, Viber, or Facebook Messenger	Connected bot, account, or Facebook Page. Viber also needs MStat connected as the SMS provider
Wallet passes	Loyalty cards, coupons, tickets	Apple Pass Type ID certificate or Google Wallet issuer account

Combine channels for maximum impact

Pushwoosh allows you to seamlessly combine these messaging channels to create effective, omnichannel campaigns. By delivering the right message at the right time through the most suitable channel, you can maximize user engagement, improve retention, and boost conversion rates.

Whether it’s sending a push notification to re-engage a user, following up with an email, or delivering a final SMS reminder—Pushwoosh gives you the tools to build cohesive, cross-channel messaging strategies that drive results.

Learn more about omnichannel campaigns

Limit how many messages users receive

Avoid overwhelming your users with too many messages by using Global frequency capping. This feature limits the number of messages per channel within a set timeframe. Once the limit is reached, no further messages are sent until the period resets.

You have full control to set custom limits for each channel to match your engagement strategy and exclude critical messages like transactional updates, security alerts, or urgent notifications to ensure they always get delivered.

Learn more about Global frequency capping

To keep marketing messages from arriving at night, set Silent hours for each channel. Messages that fall into the silence period in the recipient’s time zone are held until it ends or aren’t sent. Learn more about Silent hours

Decide if a message is marketing or transactional

For Push, Email, and In-app you choose whether each message is marketing or transactional. This affects opt-outs, frequency limits, and whether the message is sent to users in the control group.

Learn how message type affects delivery.

For SMS and Viber, marketing consent also decides whether a marketing message reaches a phone number. Learn how SMS and Viber marketing consent works.