Get email subscribers

To effectively benefit from email marketing, the first step is building a strong email audience. Collecting email addresses and importing existing contacts are crucial to start engaging your users and sending targeted campaigns.

Note

To maintain high deliverability and protect your sender reputation, ensure your email list is clean and valid. Avoid importing temporary or misspelled addresses, and use confirmed opt-in where possible.
Learn more about email deliverability best practices and how Pushwoosh helps you

Collect email addresses

Think about where and when it makes sense to ask users for their email addresses. For example, you might ask for an email:

• On your website with subscription forms. Learn more
• On the login or registration page of your app.
• When users sign up for a newsletter or special offer.
• After a purchase is completed.

Developer assistance needed

Once you’ve decided where to collect emails, you’ll need help from your development team to register these emails for your app and associate them with user devices. Please share this guide with detailed instructions with your developer.

How to import your email list from CSV

Use the shared Import contacts wizard to import your email list from a CSV file. The wizard can also register SMS, WhatsApp, and Viber subscribers from the same file, so map only the column with email addresses to the Email channel to register those contacts as email subscribers.

Note

Each new CSV you upload adds to the contacts you already imported instead of replacing them. If the file includes addresses that are already registered, only the new addresses are added. The already-registered ones stay as they are.

With your email contacts imported, set up the subscription preference center so you can assign categories when sending and let users manage their preferences. Then create email content using the Drag & drop editor or HTML code editor and send an email.