News feeds

Beta feature notice

News feeds is in beta. We’re still refining it, so expect occasional rough edges while it matures.

News feeds keeps a list of RSS or Atom feeds for your application. Once a feed is registered, Pushwoosh imports its articles every hour, so a News block in email, a News feed push preset, or a News Feeds preset in SMS can pull the newest articles at send time instead of going stale between campaigns.

To open it, go to Content → News Feeds for the application in the Pushwoosh Control Panel.

Prerequisites

• A public RSS 2.0 or Atom feed URL that Pushwoosh can reach without a login.

Register a feed

1. Click Add feed.
2. Enter the feed’s URL in Feed URL.
3. Click Check feed. Pushwoosh reads the URL and reports what it found, without saving anything yet.
4. Adjust Name if needed. It’s filled in from the feed’s own title once the check succeeds, and is what you’ll see when picking this feed in a News block or a News Feeds preset.
5. Turn Import this feed hourly off if you want to save the feed without scheduling automatic imports. Leave it on to keep the feed refreshing every hour.
6. Click Add feed.

Add feed stays disabled until Check feed succeeds. The check reports one of:

• A preview: the feed’s title, how many articles it read, and up to three article headlines.
• Could not read the feed: the URL is unreachable, doesn’t return valid feed data, or has no articles at all, for example “feed returned HTTP 404” or “XML feed has no <item> or <entry> elements.”

Once added, Pushwoosh imports the feed’s articles right away, then again every hour after that.

If a registered feed later goes unreachable or stops returning articles, the content that reads it doesn’t fail because of it: the News block in email hides its card grid for affected recipients, while the News feed push preset and the News Feeds SMS preset fall back to whatever you set under If the feed returns nothing.

Manage a feed

Click a row’s menu (⋮) to manage a feed:

• Click Edit to update the feed’s URL, name, or hourly-import setting.
• Click Disable to pause hourly imports without losing the feed or its already-imported articles. Click Enable to resume it, which also imports the feed right away, the same as when you first add it, then keeps it refreshing every hour after that. The row’s own Enabled toggle does the same thing.
• Click Delete to remove the feed entirely. The confirmation warns that it stops being imported and its articles disappear from emails that read it, and offers to disable it instead if you’d rather just pause it. The same goes for push and SMS content reading the feed: each of those already has its own setting for what to send when a feed returns nothing, so nothing else breaks.