Getting started with statistics & analytics

Pushwoosh offers a robust suite of tools to track, analyze, and optimize your campaigns. Gain valuable insights into user behavior, messaging performance, and overall project success to refine your communication strategy and drive better results. This section provides all the essential information to measure, evaluate, and improve the performance of your campaigns.

Track unique users, retention, push audience, and email performance across the Overview page's App metrics, Push, and Email tabs.

Journey statistics

Measure user progress, conversions, and drop-offs across customer journeys to fine-tune your workflows.

Access visual analytics for a comprehensive overview of your project’s performance metrics.

Project overview

Get high-level statistics to evaluate your project's messaging reach and engagement.

Messaging statistics

Analyze performance data for push notifications, emails, in-apps, and SMS messages.

Message history

View historical records of sent messages to analyze past performance and trends.

Aggregated messages

Track delivery, engagement, and errors across campaigns grouped from multiple one-time messages.

User retention statistics

Track user retention and understand how campaigns impact engagement over time.

Measure a single campaign's or journey's impact against its own holdout, with significance and revenue.

Find answers to common questions about Pushwoosh analytics and reporting tools.

Metrics glossary

Understand key metrics and terms used across Pushwoosh statistics for accurate analysis.