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Create opt-out recovery popups

In-app messages can win back users who unsubscribed from push notifications, whether they declined the system prompt or never granted it. Re-engaging these users can help improve overall user retention and increase their lifetime value to your business.

For the first ask before the system push permission prompt (and to open that dialog from the accept button), see Show an in-app before the push permission prompt instead.

Pushwoosh In-App Editor allows you to create in-apps easily, without developer and designer skills required. You can add headers, texts, images (including AI-generated pictures and stock photos), buttons, forms, and other elements to the canvas and customize them in just a few clicks. You can incorporate in-app messages in an omnichannel customer journey to get the most out of your user communications.

Build a recovery popup template

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Here’s an example of a popup that asks users to turn notifications back on:

Mobile preview of a recovery popup asking users to turn notifications back on, with a benefits list and Allow button

Create a part-screen popup in the In-App Editor, then return here to automate when it appears in your app.

Automate the display of your in-app message in Customer Journey Builder

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Opt-out recovery popup

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We recommend creating a customer journey for a segment of users who have disabled or never enabled notifications in the app.

First, build a Segment of users who have alerts disabled. Filter on the default Push Alerts Enabled tag (the SDK sets it automatically from the device’s system notification permission) and set the operator to is false:

Screenshot showing segment creation with Push Alerts Enabled tag filter set to false

After that, you can build a customer journey starting with the Audience-based Entry. Select the segment you created and set Entry scheduleRecurring entryPeriodically (e.g. once a month):

Audience-based entry with segment selection and Entry schedule (Recurring entry)

You can also add the Wait for Trigger step with the default PW_ApplicationOpen Event as the trigger so that the popup will appear once a user opens the app. As a result, the journey will look like this:

Screenshot showing complete opt-out recovery journey with audience-based entry, wait for trigger, and in-app message

Every month, Pushwoosh will launch this journey for a segment of users who have notifications turned off.

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