Aggregated messages

The Aggregated messages (campaigns) section provides performance statistics for communications grouped into campaigns. This helps you monitor how your messages perform over time and analyze the performance of your messaging strategy.

You can add one-time push notifications or emails to a campaign yourself, from their own send flow. Once messages are in, their total performance is tracked in one campaign view.

Create a campaign

1. Go to Statistics → Aggregated messages.

2. Click Create.

3. Enter a name and description for your campaign.

4. Click Apply to save your changes.

After the campaign is created, you can assign one-time emails or push notifications to it.

Pushwoosh will automatically track and display the combined performance of all assigned messages in Message stats.

View and manage campaigns

On Statistics → Aggregated messages, the list shows each campaign’s Campaign name and Description. Use Search to find a campaign by name.

To manage a campaign, click the three-dot menu (⋮) next to the campaign name, then choose:

• Open: View detailed performance metrics and all associated messages.
• Messages Log: Access a full list of communications included in the campaign.
• Edit: Update the campaign’s name or description.
• Delete: Remove the campaign from your dashboard.

Note

Deleting a campaign removes its combined stats. The individual messages it contained, and their own data, aren’t affected.

Message stats

To open Message stats for a campaign, click its name in the Aggregated messages list.

The dashboard always shows Overview, Errors, and Timeline. Events (push) or Clicks (email) appear only after the campaign has sent something on that channel.

Note

If the campaign covers more than one channel, a second row of tabs appears above the Message stats tabs. Choose the channel first (for example iOS, Android or Email). Everything below that row updates for the channel you picked, including whether you see Events or Clicks.

Overview tab

Use the Overview tab to check lifetime reach, opens, and where recipients dropped off. On email, you also see delivery, clicks, and unsubscribes.

Campaign performance

These cards summarize how the campaign performed for the channel you are viewing. Hover the i icon on any card for the exact percentage formula.

Card	What it shows
Audience	Who you targeted for this campaign, and how many stayed eligible after exclusions.
Sent	Share of Audience that the delivery side accepted for sending.
Opened	Share of Sent on push, or of Delivered on email, that opened at least once.
Delivered	Email only. Share of Sent that did not bounce.
Clicked	Email only. The same total the Clicks tab breaks down link by link.
Unsubscribed	Email only. Share of delivered recipients who unsubscribed or marked the message as spam.

Note

These cards, and the funnel below them, always count the campaign’s entire history. Only the Timeline tab lets you pick a date range.

Once a card has recipients, use its three-dot menu (⋮) to Export list or Create segment. Details are in Export recipients and create a segment.

Campaigns distribution

Campaigns distribution shows the same lifetime numbers as the cards, broken into four steps:

• Audience: who you targeted
• Sent: who was accepted for sending
• Deliveries: who got a delivery confirmation
• Opened: who opened

1. Open the view dropdown in the section’s top-right corner.
2. Choose Funnel view (default) or Table view.

How to read the funnel

• The percentage on a step is the share that reached it from the step above.
• The list under a step shows how those recipients split (for example accepted vs rejected).
• If a row is missing, nobody fell into that group for this campaign.

Stage	What it shows
Audience	Who you targeted, then who was left out. Any channel: frequency capping (Excluded: frequency capped = unique recipients skipped before send) control group filtered by category Email only: unsubscribed in a previous campaign bounced in a previous campaign complained in a previous campaign Push never shows those three rows.
Sent	Whether the message was taken for delivery or not. Accepted by gateway: Apple, Google, or another platform took the push into work. On email, this is Accepted by sender service: the provider took the send into work. Neither means the message reached the device or inbox. Rejected by gateway: the platform rejected the send (for example a token or configuration problem). On email: Rejected by sender service. Details are on the Errors tab. Processing errors: Pushwoosh failed before the gateway.
Deliveries	Push only. Whether alerts were on at send time, and whether the device confirmed delivery. Note: A silent push that confirms still counts as a delivery.
Opened	Push: one Opened total, no further split Email: confirmed opens, machine-only opens (for example Apple Mail Privacy Protection), and unknown opens

Note

Push: If any push in this campaign is older than 30 days, Deliveries for the whole campaign shows only confirmed / no confirmation, even for pushes you sent today. To find the old message, open Messages Log (see View and manage campaigns). For the full breakdown on one message, see Detailed push notification statistics.

Email: If any email in this campaign is older than 60 days, Opened still shows a total, but without the confirmed / machine-only / unknown split. That total includes machine-only opens indistinguishably from human opens, so do not compare or add it to a younger campaign’s split. For the full split on one message, see Detailed email statistics.

The age that triggers this is the campaign’s oldest message. A push you sent today still loses its Displayable/AMPP split at the campaign level if an older message shares the campaign.

Events tab

The Events tab only appears for a campaign’s push channel. Use it to see how often custom app events fired after the campaign’s pushes went out, beyond opens tracked automatically.

Column	What it shows
Hits	How many times the event fired.
Unique	How many unique users triggered it at least once. This is an estimate, not an exact recount, so don’t expect it to match an export row for row.

Click the download icon next to an event to export it.

Clicks tab

The Clicks tab only appears for a campaign’s email channel. It lists every link in the campaign’s emails with its click count, sortable by clicks.

• To highlight a link on the click map, select its row in the list.
• If a link has extra tracking parameters, expand the row to see clicks by parameter value.
• To export who clicked a link, use the download icon next to it.

Click map

Use the click map next to the link list to see where people clicked in the email. Darker links got a larger share of the clicks. On a campaign, the map pools clicks from every message in the campaign onto that one preview.

Timeline tab

Use the Timeline tab to see how the campaign performed over a date range, not only as lifetime totals on Overview.

The chart and the table under it track the same four metrics:

• Accepted by gateway: the delivery platform (Apple, Google, or another) took the push into work. On email, this is Accepted by sender service: the provider took the message into work.
• Rejected by gateway: the platform rejected the send (for example a token or configuration problem). On email: Rejected by sender service.
• Delivery confirmations: the device, platform, or mailbox provider reported delivery. This is not the same as the person seeing or opening the message.
• Opens: someone opened the push or email.

To configure the chart:

• Set the time range with All time or a preset window.
• Use Compare metrics to show a subset of the chart’s lines.
• Use All platforms to keep every platform, or pick one platform to filter the chart and table.

These controls apply only to the chart and the summary table. They do not change the Overview cards or funnel.

Note

These numbers count messages, not people. A subscriber reached by several of the campaign’s messages is counted once per message, not once for the whole campaign, here and in the Overview cards and funnel alike: the campaign-level funnel is a sum of each message’s own funnel.

Accepted and Rejected land on the send day. Delivery confirmations and Opens land on the day the device or mailbox responded, which can be hours or days later. So the four lines in one time bucket are not a funnel the way the Overview funnel is.

Errors tab

Use the Errors tab to review delivery failures under Delivery errors by platform.

• Check each platform for how many messages were sent and how many errored (count and percentage).
• Expand a platform to see each error type (for example Invalid or expired token, Processing error, Provider quota exceeded) with its own count and percentage.
• To export recipients for one error, click the download icon next to that error.
• To export every error on the tab in one file, click Export errors.

Tip

See Message stats error categories and Sending errors for a full list of error types and what to do about them.

Copy the campaign code

To copy the campaign ID:

1. At the top of the page, click Campaign code.
2. The ID is copied to your clipboard.

Pass it as the campaign parameter in messages:list when you need the campaign’s messages from the API. You usually do not need it to read the stats.

Export recipients and create a segment

Export recipients

To download recipients as CSV from the top of the page:

1. Click Export stats.
2. Confirm the download.

You can also click Export list from a card’s three-dot menu (⋮) on Overview, or from an error row on the Errors tab.

Export stats, and Export list from those two places, use the same per-recipient log, windowed to the last 30 days: anyone older is missing from the download.

An event or link row on the Events or Clicks tab (download icon) exports separately, covering the campaign’s whole history, not just the last 30 days.

The export controls appear only after the campaign has sent at least one message.

Create a segment

You can create a segment from Sent, Delivered, Opened, or Clicked on Overview.

1. Open the three-dot menu (⋮) on that card.
2. Click Create segment.
3. Name the segment and save it.