Media store
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The Media store is your project’s built-in image library. Upload images once and reuse them across push notifications, web push, emails, in-app messages, Cloud Pages, and other content, directly in the editor or via a stable URL.
To open the Media store, go to Content > Media store in the Pushwoosh Control Panel.

Upload images
Anchor link toTo upload images to the Media store:
- Drag and drop one or more image files onto the upload area.
- Click the upload area to open the file picker and select images from your device.

When the upload finishes, your images appear in the grid below with the most recent first, and you can click Previous or Next to browse older pages if needed.
Create image variants
Anchor link toA variant is a resized, cropped copy of an original image at a specific aspect ratio. Variants are useful when the same image needs different proportions for different channels or placements.
To create a variant:
- Hover over an image and click the Edit button. The Create variant panel opens.
- Choose an Aspect ratio to set the shape of the cropped image so it fits the placement where you will use it.
- Set the Size. Choose whether your value defines the Width or the Height, then enter the number of pixels. Pushwoosh calculates the other dimension from the selected aspect ratio.
- For JPEG images, set the JPEG quality value from 1 to 100. A higher value keeps more detail but produces a larger file.
- Click Create variant.

The new variant is saved alongside the original. You can create one variant per aspect ratio for each image. If a variant with the selected ratio already exists, Pushwoosh lets you know so you do not create a duplicate.
Use images in your content
Anchor link toHow you add a Media store image depends on the content type.
Select an image in the editor
Anchor link toSome content types let you pick a Media store image directly in the editor, without copying a URL. The steps differ by content type:
- Push notifications and web push content: See Add media content in Push presets.
- Web popups: See Images in Web popup content.
- Emails created with AI Email Builder
Copy an image URL
Anchor link toCopy a URL from the Media store and paste it into your content editor.
To copy the URL:
- Hover over the image you want in the Media store grid.
- Click the Select button (the checkmark icon) on the image.

Once the URL is copied to your clipboard, paste it into the editor you are using.
Where you paste it depends on the editor:
- Image URL field: Drag & drop email editor, in-app editor, or Cloud Page editor
- HTML
srcattribute: See Add images in the HTML code editor
Select an original or a variant
Anchor link toTo copy the URL of an original or a variant:
- Hover over the image in the grid. If it has variants, its tile shows a badge with the count (for example, 2 var.).
- Click the Select button to open the menu.
- Choose Original to copy the URL of the full-size image, or choose a variant listed by its aspect ratio to copy that variant’s URL.