Email messaging is a highly effective digital marketing channel since almost everyone has an email account and use it in their everyday life. Having an incredible ROI, email marketing is one of the most cost-effective marketing channels. Accelerate your business growth by building tailored email marketing campaigns combined with push notifications and other outreach channels.
Drive sales and increase key business metrics, accompany transactions and provide customers with all important information, establish highly personalized relationships with every single user – all these goals are easy to achieve with email messaging!
Follow the steps below to communicate with your customers through the broadest channel ever.
1. Creative Add a subject of your email and select a template from the list.
2. Audience To send an email to all the emails registered for the app, choose an all users option.
To target email on specific audience segment, choose a segment option and select a Filter to apply.
To send your message to a custom recipients list, choose a list of addresses option and specify email addresses in the type-in field. To specify a recipient, enter an email address and press the spacebar. Specify as many email addresses as needed.
3. Schedule Choose the time your email will be sent on.
4. Confirm Check settings one more time and click Woosh to send the email.
To send an email via the Pushwoosh API, call the
Please note that each recipient email address should be valid. Even if the only one of recipient email addresses is invalid, it might result in rejection of the whole delivery and increase in hard bounce rate. A recipient email address is the one specified in any destination field (To, Cc, Bcc).
To help you avoid a significant increase in hard bounce rate and spam filtering, Pushwoosh does not send out bulk emails. When you target some audience segment (or the overall audience), we will send a separate message to each recipient in this segment. However, each email address you are sending to still should be valid. Otherwise, it may affect the deliverability of your email message and result in sending suspension.
We always add List-Unsubscribe: header to an email message to manage customer subscription status, and also to avoid receiving complaints or marking an email address, server, or domain as a spamming one.
Pushwoosh always dedicates clean and trusted IP addresses for you, but in some cases, we would suspend your email delivery:
If complaint rate exceeds the acceptable level, we will stop sending messages from your account and suggest that you should check email contents and template. Note: complaint rate should always remain below 0.1% of emails sent.
If hard bounce rate exceeds the acceptable level, we will stop sending messages from your account and check your email database manually. Note: bounce rate should always remain below 5% of emails sent.