Understanding web content

The Web content section holds the layouts visitors see when a web campaign appears on your website. Each item is one of two types: web content or a web form. Build either one under Content → Web content, then attach it to a web campaign.

Choose web content or a web form

Pick the type when you click Create. You can’t change it later, and a clone of the content keeps its type.

Web content: shows a message, for example an offer, an announcement, a product tour, or a rating request. See Web content.
Web form: collects an email address and visitor answers, and saves the answers to tags. See Web forms.

In the Content → Web content list, each item shows its type, Web content or Web form. To list only forms, set the type filter above the list from All types to Web form.

The Popup settings panel is available in both web content and web forms. Use it to set colors, dark theme, placement, and overlay.

Web popup settings Colors, dark theme, placement, and overlay.

Work with multiple pages

Use more than one page to guide visitors through a short product tour or a multi-step offer, or to split a long form into steps. Multiple pages work in both web content and web forms.

Multiple pages Add, duplicate, and delete pages.

Start from a ready-made template

The web content template gallery has ready-made web content for push opt-in, offers, lead capture, consent, surveys, and other use cases. Pick one, then replace the text and image with your own.

Web content template gallery Templates by category, with a suggested audience and timing for each.

Use the content in a campaign

Attach the saved content to a web campaign to show it on your site.

Create Web popup campaigns Pick the content, set audience and display rules, then launch.

Track campaign results

Open the campaign’s statistics from Campaigns → Web campaigns to see how many times the campaign loaded on a page and was seen. For a web form, the statistics also show submits, failed submissions, and the subscribers you can export.

Web campaign statistics Visits, impressions, submits, failed submissions, and the subscriber export.

Delete web content

To delete several web content items at once:

Go to Content → Web content.
Click Bulk actions → Delete….
Select the content.
Click the Delete button above the list.

Content used in web campaigns or journeys is skipped. Deletion can’t be undone.