Getting started with push notifications
Push notifications are a powerful communication tool that delivers instant, personalized messages directly to users’ devices, attracting their attention and inviting real-time interaction.
You can use push notifications independently or in combination with other channels like email, in-app messages, SMS, or WhatsApp.
What can you do with push notifications?
Section titled “What can you do with push notifications?”Boost sales and conversions
- Send personalized notifications based on product views or purchase behavior, offering tailored recommendations, promotions, or discounts.
- Implement abandoned cart reminders to nudge users into completing their purchases.
Increase user engagement and retention
- Send timely updates about new features, content, or personalized recommendations.
- Notify users about achievements, challenges, or rewards to keep them engaged.
Strengthen brand loyalty
- Share informative content beyond promotions—industry news, tips, or educational materials.
- Celebrate user milestones (e.g., birthdays, anniversaries) with personalized notifications.
Prerequisites for sending push notifications
Section titled “Prerequisites for sending push notifications”To send push notifications using Pushwoosh, you need to complete the following steps:
Configure your project
Set up platforms (iOS, Android, Web, etc.) for push notifications.
Embed the Pushwoosh SDK
Integrate the Pushwoosh SDK into your app or website.
Start subscribing users
Create push content
Section titled “Create push content”Craft compelling push notifications that capture user attention and drive engagement. Ensure your messages are clear, relevant, and personalized for maximum impact.
Personalize push notifications for better engagement
Section titled “Personalize push notifications for better engagement”Enhance user experience by sending personalized push notifications tailored to user behavior and preferences.
Start sending different types of push notifications
Section titled “Start sending different types of push notifications”Once your setup is complete, you can start sending push notifications.
- One-time push: Send a single notification to your audience.
- Recurring push: Automate messages at regular intervals.
- Scheduled push: Predefine a specific time to send notifications.
- Targeted push: Send push messages based on user segmentation.
- Push to all user devices: Send notifications to all devices associated with a UserID.
- iOS interactive push: Add interactive buttons for user actions.
- Subscription prompt: Implement a prompt to request user permission for push notifications.
- Silent push: Deliver push messages without user alerts (e.g., for background updates).
Enhance push notifications with advanced features
Section titled “Enhance push notifications with advanced features”iOS Live Activities
Section titled “iOS Live Activities”Enable iOS Live Activities to display real-time updates on the iPhone or iPad Lock Screen and Dynamic Island.
Personalization with Custom Data
Section titled “Personalization with Custom Data”Use Custom Data in push notifications to create personalized experiences.
Deep linking in push notifications
Section titled “Deep linking in push notifications”Integrate Deep Links to direct users to specific sections of your app.
Track and analyze push notification performance
Section titled “Track and analyze push notification performance”Pushwoosh provides comprehensive analytics to help you measure push notification effectiveness and optimize your messaging strategy.
Per push statistics : Track delivery rates, open rates, and user interactions. Learn more
Campaign-level insights : Analyze push notification performance within Customer Journeys alongside emails, in-app messages, and SMS interactions. Learn more