Push notification statistics

With Pushwoosh, you can effortlessly track how well your push notifications are performing, both individually and overall as a channel.

Track individual push message performance in Customer Journey

You can easily track the performance of push notifications sent as part of your customer journey directly on the canvas. To view the metrics, simply hover over a message you want to track or enable the Show Metrics toggle located at the bottom of the canvas.

This will display the following performance data for each push notification in your journey.

Goals reached	Indicates the number of users who reached the Conversion Goal at that specific point.
Opened	Displays the number of messages opened by users.
CTR	Represents the percentage of users who clicked on the message.
Drop-offs	Represents the number of messages that couldn’t be sent for some reason (for example, if a user push token had expired)

Note

By default, the statistics are displayed for the period since the journey launch. You can choose a different period from the panel on the left side and then click Apply time range.

For more detailed insights into the effectiveness of a push notification, double-click on the message element on the canvas. This action will open a detailed statistics window, presenting key metrics specific to the message, including:

• Total number of messages sent
• Total number of messages opened
• Total number of entries
• The number of users who skipped this message element due to the absence of a related device.

View detailed push notification statistics

To access detailed statistics for a push notification, follow these steps:

1. Via Message history:
   • Navigate to Statistics > Message history.
   • Select the message you want to analyze.
   • Click on the message to open the statistics window.
2. For notifications in a Journey:
   • Open the Journey canvas.
   • Select the Push element within the Journey.
   • Click Detailed statistics to view performance insights.

Push message stats overview

The Message statistics section is divided into several tabs, each providing different insights into your push notification campaigns:

• Performance tab: Displays key performance metrics, including SENT, DELIVERED, and OPENED notifications. It also features dynamic graphs to track trends over time and provides a platform breakdown, allowing you to analyze performance across different operating systems.
• Delivery report tab: Shows the delivery status of notifications, helping you troubleshoot issues with undelivered messages.
• Segment insights tab: Provides detailed performance metrics for each audience segment in your push notification campaigns.
• Events tab: Tracks user interactions triggered by notifications, such as app opens or specific in-app actions. It provides conversion data and engagement insights, helping you evaluate the effectiveness of your push notifications in driving user activity.

Performance tab

The Performance tab in the Pushwoosh Message statistics section provides key metrics to analyze the effectiveness of your push notification campaigns. It includes an overview of sent, delivered, and opened notifications, along with platform breakdowns and engagement trends.

Key performance metrics

• SENT – The total number of push notifications sent.
• DELIVERED – The number of notifications successfully delivered to user devices.
• OPENED – The number and percentage of delivered notifications that were opened by users.

The graph visualizes each metric over time, allowing you to track trends and identify fluctuations in message delivery.

Platform breakdowns

For each metric, Pushwoosh allows you to analyze performance across different platforms:

• Total (all platforms combined)
• iOS
• Android
• Xiaomi
• Baidu, etc

Delivery report

The Delivery report provides platform-specific insights into the delivery performance of your push notifications. It helps you track the number of messages sent, identify delivery errors, and optimize your notification strategy for better reach and engagement.

Sent	The total number of push notifications successfully sent to each platform, providing an overview of your campaign’s reach.
Errors	The number of notifications that failed to be delivered.

Here, you can also find a detailed breakdown of errors by platform, allowing you to identify and troubleshoot potential issues. Click on the platform to expand the section and view specific error details.

Export error reports

To analyze errors further, click the Download button next to each error type to export recipient data.

Segment insights

Segment insights provides detailed performance metrics for each audience segment targeted in your push notification campaigns. By adding segments, you can track message performance, compare engagement metrics, and optimize your communication strategy.

How to add a segment

If no segments have been added yet, you will see the Discover segment insights screen. To start analyzing segment performance:

1. Click Add first segment.

2. In the Add segment for insight pop-up window:

   • Use the dropdown menu to select a segment.
   • Click Add one more to include additional segments for comparison.

3. Click Apply to confirm your selection.

Key metrics

Each segment is displayed with the following performance metrics:

Sent	The total number of push notifications sent to the segment. This helps measure the overall reach of your campaign.
Opened	The number of notifications that were opened by users in the segment, indicating user engagement with the message.
CTR	The percentage of opened notifications relative to the total sent. A higher CTR indicates strong engagement, while a low CTR may suggest adjustments in content or timing.

Working with segment data

• Refresh all segments: Click this button to update the latest performance data for all listed segments.
• Add segment to compare: Compare performance across multiple segments to identify trends and optimize targeting.
• Individual refresh button: Update data for a specific segment without refreshing all segments.
• Remove segment (✖️ icon): Delete a segment from the list if it’s no longer needed.

Events

Events provide detailed insights into user interactions triggered by push notifications. It allows you to understand how users interact with your app after receiving a notification.

Key metrics

The Events tab displays the following metrics:

Sent	The total number of push notifications successfully sent.
Total hits	The total number of times tracked events were triggered by users who received the notification.
Total unique hits	The number of unique users who triggered an event at least once.

Additional event details

For each event, you will also see the following metrics:

Hits	The number of times an event was triggered across all users.
Unique	The number of unique users who triggered the event.
Rate (%)	The percentage of users who performed the event relative to total unique users.

How event tracking works in Pushwoosh

Push notifications can be used to encourage users to perform various actions, such as adding items to a cart or submitting an order.

When a user performs a specific action in your application, a postEvent API method gets fired. Our backend registers the number of times this method was fired in the application. The process is the following:

1. You launch a campaign or send a push message.

2. A user receives a push notification and opens the message.

3. Within the next 24 hours, when a user performs any action in the app, Pushwoosh SDK fires a postEvent method containing the ID of that push notification a user has opened.

4. Our server tracks the number of postEvent calls, providing insights into user interactions after opening the push.

Note

Event tracking includes all postEvent calls, not just unique ones. If a user triggers the same event multiple times within 24 hours after opening a push, each occurrence is counted, even if performed on the same device.

Exporting event reports

You can export event reports to analyze event hits and user interactions in detail. For this:

1. Click the Export icon next to the event name.
2. Once the export is complete, a notification will appear with a Download CSV button.
3. Click Download CSV to save the report to your device.

Content

The Content section provides details about the push notification, including its message, delivery status, and targeting parameters. It helps you review the notification’s content and key properties at a glance.

Here you can find:

Notification preview

At the top, you can see the push notification as it appeared to recipients.

Clicking Open preset allows you to view or edit the preset configuration.

Message details

Additional details about the message include:

• Message ID – A unique identifier assigned to the notification.
• Message code – A reference code used for tracking or API interactions.
• Source – Indicates whether the notification was sent via API, control panel, or another method.
• Languages – Lists the languages in which the message was sent.

Delivery information and targeting parameters

This section also contains key information about when and how the message was sent:

• Status indicates whether the message was successfully sent (DONE) or is still processing.
• Sent date shows the exact date and time of delivery.
• Scheduling options specify whether the message was sent at an optimal time or a predefined schedule.
• Target segment displays the audience that received the message.
• Target platforms list the operating systems the notification was delivered to, such as iOS, Android, or Windows.

Clicking Show all properties expands the section to display further metadata related to the notification.

Managing push statistics and recipient data

Pick a date range

By default, if no custom range is selected, the Message statistics section adjusts its data display based on the specific time frame of each metric.

To view statistics for a specific period:

1. Click Pick date range.
2. Select your desired start and end dates
3. Click Apply.

Find a specific recipient

Use the Find recipient option to search for a specific user within the campaign.

For this:

1. In the Performance tab, click the three-dot menu.
2. Select Find recipient from the dropdown menu.
3. Search the recipient by HWID or UserID

Export recipients list

You can download detailed data about the recipients of your push campaign. This data can be used for further analysis or segmentation to optimize future campaigns.

To export the recipients list:

1. Click the three-dot menu (⋮) at the top of the Message Statistics page or next to a specific metric.
2. From the dropdown menu, select Export recipients list.
   
3. When the export is complete, a notification will appear with a Download CSV button. Click the button to download the recipient data in CSV format.

Create a segment from recipients

Also, you can create a segment directly from the recipients of a sent message. This allows targeting users who have already engaged with your communications, enabling more refined audience segmentation for future campaigns.

To create a segment:

1. Click the three-dot menu (⋮) next to the relevant metric.
2. In the dropdown menu, select Create segment from recipients.

3. In the popup window, enter a Segment name. Choose a clear and descriptive name for easy identification (e.g., Active Users, Engaged Customers).
4. Click Create to save the segment.

Your new segment will be available for use in future campaigns, allowing you to tailor your messaging to specific audience groups.

Understand the overall performance of push notifications

To assess the overall performance of your push campaigns, navigate to Statistics > Dashboards > Push notifications

The dashboard provides comprehensive insights into the overall performance of push notifications, featuring metrics like:

• Recipients
• Push CTR
• Push sends
• Push deliveries
• Push opens
• Installs
• Uninstalls

Also, you can customize the dashboard to fit your needs by adding or removing specific metrics, or create a custom dashboard entirely tailored to your campaigns. Learn more