Targeted push

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The flow is the same for mobile and web push notification campaigns.

This flow shows how to send a targeted push notification _to a specific audience segment. The way you’ll build your segments for targeted pushes differs depending on whether a push notification initiates a communication flow or continues an existing one.

If a push notification initiates a communication flow

Once you’ve created a basic push flow, you can set up your targeted push.

Double-click the Audience-based Entry element to select the audience for your push notification. Build a segment from scratch, choose from your existing segments, or import a segment file.

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In the same element you can set when users enter (immediately or Schedule for a specific day) and allow users who match the segment later to enter. See Audience-based Entry for entry schedule and dynamic entry.

1. Build a segment from scratch

Click Create segment and select Build segment from the dropdown.

In the drawer that opens, build the segment. Learn how to create segments.

2. Select an existing segment

Select one of your existing segments in the Audience source field. In the following example, a push will be targeted at paid customers:

3. Import a segment file

In the Audience source section, click Create segment and select Import segment from the dropdown:

Then import your file in CSV format. For step-by-step instructions and file requirements, see How to import a segment.

Once you’ve selected the audience source and set up the element, click Save.

Learn more about Audience-based Entry

If a push notification continues a communication flow

Insert the Condition split element between the preceding communication elements and the push notification you wish to target. Double-click the element to open its configuration.

Define the segment

Under What defines the user flow?, select Segment.

You can then set the segment in one of three ways:

Select an existing segment

Use the Existing segment field to choose one of your segments.

Build a segment from scratch

Click Create segment next to the Branches section and select Build segment from the dropdown. A drawer opens where you can build the segment.

Learn how to create segments

Import a segment file

Click Create segment and select Import segment from the dropdown. Then import your file in CSV format.

For step-by-step instructions and file requirements, see How to import a segment.

Configure the branches

The Branches section shows the available paths, such as Users in a segment (users who match the segment you set) and All other users.

On the journey canvas, add the push notification to the Users in a segment branch. Add an exit or another element to the All other users branch so that path is defined.

When done, click Save.