Default widget

The default subscription widget aims to encourage your website visitors to subscribe to push notifications. Shown to users based on your website’s logic, the widget gently prompts website visitors to allow receiving push notifications from you, thus creating long-term relationships with prospects and customers.

Use the default widget to:

• Grow your audience. Describe the benefits of receiving web push notifications to encourage existing customers to subscribe.
• Reduce spending on integration. The default widget works out-of-the-box and needs almost no coding to be integrated into your website.

How it works

The default widget contains plain text explaining the value of push notifications and two buttons to agree or disagree on receiving pushes. When a user presses the Confirmation button, the native subscription prompt is triggered.

Note

Frequency capping

If a user clicks Deny or ignores the default widget, our SDK will show the default widget again after 4 hours.

The widget is capped to 3 total impressions. If a user denies three times in a row, they will not see the widget anymore and should change their opt-in preferences manually from browser settings.

How to implement a default widget

Integrate the default widget

Developer assistance needed

You’ll need your development team’s assistance to integrate the default widget. Share the configuration guide link with them to get started.

Create a default widget

To configure the subscription prompt, go to Settings → Configure platforms → Web push notification → Subscription prompt, then click Settings.

Then, select Default widget and customize the widget to contain the most explanatory and convincing text, clear CTA buttons, and colors fitting your website styles.

To save changes, click Save at the bottom of the page. Then, click Publish at the top of the page to start showing the widget to website visitors.

If you’d like to remove the widget from your site, select the My custom widget option and click Publish.