Introduction to How-to guides

This section provides step-by-step instructions on using Pushwoosh to create lifecycle marketing campaigns, send personalized messages, and manage targeted campaigns. Follow these guides to improve user engagement and retention.

How to create campaigns in Pushwoosh

Choose between segmented and triggered campaigns, then fine-tune delivery with scheduling and A/B/n testing.

Understanding campaigns in Pushwoosh Introduction to campaign types and setup.

How to send a segmented campaign Guide to targeting specific user groups with segmented messaging.

How to send transactional messages Steps to configure and send automated transactional messages.

How to schedule a message Learn how to schedule messages for optimal delivery timing.

How to run A/B/n tests in customer journeys Learn how to test message variations, timing, and channels in Customer Journeys

Lifecycle marketing campaigns

Map out campaigns for every stage of the user lifecycle, from onboarding to re-engagement.

How to onboard users Guide to setting up onboarding campaigns to introduce new users to your product.

How to set up a user activation campaign Learn how to encourage users to take key actions after signing up.

How to set up a user engagement campaign Strategies for keeping users active and engaged with personalized messaging.

How to set up a retention campaign Steps to create campaigns that reduce churn and retain users.

How to create a re-engagement campaign How to bring back inactive users through targeted re-engagement campaigns.

How to create anniversary campaigns Guide to setting up automated messages for user anniversaries or special milestones.

Email marketing campaigns

Set up double opt-in, abandoned cart, product catalog, and sunset flow emails.

How to create a double opt-in email campaign Learn how to create a double opt-in email campaign in Pushwoosh to improve deliverability and ensure user consent.

How to set up an abandoned cart campaign Recover abandoned carts with an email that shows left-behind items, triggered by PW_AbandonedCart in a Customer Journey.

How to send an email with products from your catalog Create promotional emails with products from your Pushwoosh Product Catalog and send them once or through Customer Journeys.

How to set up an email sunset flow Set up an automated email sunset flow in Pushwoosh to keep your list clean and remove inactive or unengaged subscribers.

How to send a personalized message

Personalize push, in-app, email, and SMS messages using each recipient’s data and tags.

Getting started with personalized messages Overview of personalization options in Pushwoosh for improving user engagement.

How to send a personalized push notification Steps to create and send push notifications tailored to user behavior.

Personalized in-app messages Guide to sending targeted in-app messages for better user interaction.

How to send a personalized email Instructions for creating and delivering personalized email campaigns.

How to send a personalized SMS How to send customized SMS messages to engage users via text.