Keep up with the latest updates in Pushwoosh
You can now sort the Message History list by Recipients, Opened, CTR, and Errors metrics. This lets you quickly find messages that perform best or require your attention.
We added the Recipients by Platform graph to the Project Overview section. It will give you a clearer view of how recipients are distributed across selected platforms.
We have improved the Time Delay element in Customer Journey Builder: now you can set the specific date and time to continue the journey. You can also select a particular day of the week. Use this option to quickly set up one-time campaigns for specific dates without manually calculating the time delay.
The Messages History tab in User Explorer has been renamed to Received Messages.
You can now add the SMS channel in the Customer Journey Builder. To use this feature, please contact our Sales team or your dedicated Customer Success Manager.
We have updated the Message History section: search and filters are now more user-friendly, and the table contains more information about each message.
The Debug Mode option has been renamed to API messaging tracing.
In the Segments (Filters) section, you can now build a segment based on a specific attribute of the selected event.
In the RFM Segmentation section, you can now build a behavior-based segment without the Monetary attribute. To do this, select "none" as a value of the Monetary attribute, and the segment will be calculated based on Recency and Frequency only.
Now you can see detailed statistics on Drop Offs in the Customer Journey: the reasons for drop-offs and the number of drop-offs for each cause. This will help you identify and fix problems at each point of the Journey. The feature is available to all Customer Journey Builder users.
You can now view the Average CTR for each Journey in the Journeys list.
We've added the SMS channel to Pushwoosh: now you can set up sending SMS using the Pushwoosh API. Use SMS to contact customers who are not reachable via other channels, send transactional notifications, and make marketing offers.