Keep up with the latest updates in Pushwoosh
Meet the new Rich Media statistics: now, you can analyze the performance of each Rich Media page by viewing key metrics, visual graphs, and tables. Detailed statistics will provide valuable insights for improving your Rich Media pages for future campaigns and increasing conversion rates.
Now, you can instantly turn off less-performing branches once a statistically significant winner is identified. This will help you optimize the campaign's effectiveness without pausing it. After clicking Keep only winner, new journey travelers will be directed to the winning branch, while those who already entered deactivated branches will continue the journey through them.
We have added a new Default Event: PW_NotificationSend. It lets you track whether a message is sent, regardless of the channel used. You can use it to create segments based on the number of messages sent and analyze user behavior after sending a message to them.
You can now use Liquid Templates to personalize push notifications, emails, and SMS in customer journeys. This will give you more flexibility when setting up message personalization. For example, you can add a list of purchased items and their price in the email text instead of a single value.
We have enhanced the Wait for Trigger step in the Customer Journey Builder:
- Now, you can create up to three branches with different conditions. For example, this will allow you to split the communication flow depending on the type of product purchased.
- You can now select the AND operator when adding multiple events to one branch. If the AND operator is used, only users who meet all the conditions specified in the branch will proceed further.
Now, you can quickly create a new segment based on an existing one using the Clone segment option. This will save you time when building Segments with similar conditions.
View message statistics for selected user segments on the Segment Insights tab. This will help you analyze and improve your communication approach based on the most accurate data.
We have added two new Default Events:
- PW_DeviceUnregistered fires when the app is uninstalled or a user opts out of emails or push notifications. Use it to retain users when they decide to stop using your app or unsubscribe from one of your channels.
- PW_EmailLinkClicks fires every time a user clicks a link in an email. Use it to run targeted campaigns for users who click or don't click on a specific link in an email.
You can use these Events out of the box by simply activating them in your project.
Meet the new built-in editor that allows you to easily create Rich Media pages, including In-Apps, without coding. Add headers, texts, images, buttons, forms, and other elements to the canvas and customize them in just a few clicks. Using deeply customized In-Apps will help you increase user engagement even more.
Now you can start a journey whenever you need by sending an API request. This may come in handy if you want the journey to launch automatically once some business event occurs outside the app. For example, you can inform customers when some of your products are back in stock. In the request, you can specify segmentation conditions and modify message content.
We have significantly improved the functionality of the A/B/n Split element. Now, you can get detailed and reliable analytics for your tests, including conversion to selected goals and metrics for calculating statistical significance.
When configuring Silent Hours in the Customer Journey Builder, you can now also specify the weekdays when sending must be paused. Users will only receive messages and continue their journey after the Silent Hours + Silent Days period ends. For example, this can be useful if you don't want to disturb your users on weekends.
We have added a welcome screen and the Get Started section to make it easier for new users to configure their first project.
Now you can edit any elements and settings of a Customer Journey that has already been launched. A Journey must be paused while editing and can be re-launched at any moment. This new feature will allow you to improve your communications and adjust active campaigns to changing needs.
We added the Optimal time to send option to the Customer Journey Builder: now Pushwoosh can automatically choose when to send a push to each Journey traveler based on their behavior and previously sent messages' performance. This will help you make your communications more effective.
We have improved the Time Delay element in Customer Journey Builder: now you can set the specific date and time to continue the journey. You can also select a particular day of the week. Use this option to quickly set up one-time campaigns for specific dates without manually calculating the time delay.
The Messages History tab in User Explorer has been renamed to Received Messages.
We have updated the Message History section: search and filters are now more user-friendly, and the table contains more information about each message.
The Debug Mode option has been renamed to API messaging tracing.
In the RFM Segmentation section, you can now build a behavior-based segment without the Monetary attribute. To do this, select "none" as a value of the Monetary attribute, and the segment will be calculated based on Recency and Frequency only.
Now you can see detailed statistics on Drop Offs in the Customer Journey: the reasons for drop-offs and the number of drop-offs for each cause. This will help you identify and fix problems at each point of the Journey. The feature is available to all Customer Journey Builder users.
You can now view the Average CTR for each Journey in the Journeys list.
We've added the SMS channel to Pushwoosh: now you can set up sending SMS using the Pushwoosh API. Use SMS to contact customers who are not reachable via other channels, send transactional notifications, and make marketing offers.