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Project Overview Statistics

View essential metrics to see how well your campaigns perform
Glance over your marketing campaigns' performance with comprehensive stats for each of your projects! On the Project Overview page, you'll get the most up-to-date statistics right at your fingertips, containing the essential metrics on your project's audience and engagement levels.

General Info

The General Info section indicates your project audience's most recent trends. Here, the overall audience stats across all platforms are displayed by default, though can be narrowed to specific platforms by selecting the needed ones from the drop-down on the top right.
When the specific platform or several platforms are selected, both General Info and Detailed Statistics only contain data for the selected platforms.
Each of the metrics in General Statistics displays the data of the previous day and the dynamics in comparison with the day before yesterday. For example, in the picture below, the Recipients number decreased by 233 yesterday compared to the day before. Hover over the blue bar next to the number to see the dynamics over the week.

Subscribed Users

The Subscribed Users present the number of devices with push tokens or emails provided, meaning they are reachable with push notifications, emails, or In-Apps. This number shows how many users you can reach out to with your communications, so pay attention to how it differs from the Total Audience and what you can improve to close the gap.

Recipients

As for Recipients, they are devices with enabled push notification alerts, i.e., those users who actually see your pushes. To boost this metric, consider encouraging users to enable push alerts, for example, via In-Apps, by explaining to them the core values your pushes deliver and the benefits they get from being in touch.

Recipients by Platform

On the Recipients by Platform graph, you can see the distribution of recipients (users who actually received your messages) across all selected platforms. The graph presents the percentage, and the legend provides the exact number for each platform.

DAU (Daily Active Users)

Daily Active Users are those who have interacted with your project, e.g., opened the app or visited the website over the previous day. DAU includes unique users only, so it comes in handy for determining the most recently active audience size.

MAU (Monthly Active Users)

Monthly Active Users are quite the same as DAU but include users who interacted with your project over the month till the previous day (for example, if you check the stats on November 28, MAU will be calculated over the month starting October 27 to November 27). Monthly Active Users are your core audience you are able to engage and retain for the long run.

Detailed Statistics

Detailed Statistics let you dive deeper into how your communications performed over the selected period, giving you insights into how the audience interacts with your messages.
When the specific platform or several platforms are selected, both General Info and Detailed Statistics contain these platform-related data.
By default, yesterday's data is shown in the Detailed Statistics. However, you can select a period to get the stats for from the drop-down on the top right of the section: today, yesterday, this week, previous week, this month, previous month, and custom period are available to choose from.
Please take into consideration that the max custom period length is 90 days.
All the dynamics bars (blue ones next to numbers) are adjusted to the period selected:
  • days for today, yesterday, and this week;
  • weeks for previous week,
  • months for this month and previous month;
  • or the number of days equal to the custom period specified.
For example, if you obtain the previous week's stats, each block will show the dynamics over several previous weeks.

Communication Funnel

This simple graph clarifies your messaging efficiency with three essential metrics:
  • Sent – the number of push notifications and emails sent over the selected period
  • Recipients – the size of the target audience of those messages, only including devices with push notifications enabled or emails permitted.
  • Opened – the number and percentage of users who opened those messages over the selected period.
For example, you sent some pushes yesterday, and some users continue opening them today. When "Yesterday" is selected as a stats period, the Communication Funnel graph includes the opens that happened yesterday only.
Let's say you sent 10 pushes yesterday, on Monday (Push#1), and 20 pushes today, on Tuesday (Push#2).
Push#1 was opened twice on Monday and five times on Tuesday. Push#2 has 15 opens, and all took place on Tuesday.
When checking the stats for Tuesday, you'll see the following numbers:
  • In Communication Funnel, 20 messages sent and 15 opened – yesterday's pushes (Push#1) and their today's opens are not included as the Funnel contains the sent&opened rates for Tuesday only (Push#2).
  • In Push Notifications Sent and Sent by Platform, 20 pushes sent today (Push#2).
  • In Push Notifications Opened and Opened by Platform, all yesterday's and today's opens are included, resulting in 20 (5 times the Monday's push – Push#1 – has been opened today and 15 opens of today's push – Push#2).

Sent by Platform

Here, all the messages sent within the selected period are displayed and distributed by selected platforms.

Opened by Platform

This graph presents the open rates for messages sent to each of the selected platforms within the selected period.
All the dynamics bars (blue ones next to numbers) are adjusted to the period selected:
  • days for today, yesterday, and this week;
  • weeks for previous week,
  • months for this month and previous month;
  • or the number of days equal to the custom period specified.
For example, if you obtain the previous week's stats, each block will show the dynamics over several previous weeks.

Push Notifications Sent

Here, the total number of pushes sent to your audience within the selected period and the dynamics for pushes are displayed.

Push Notifications Opened

The total number of opens that happened in the selected period, including opens of pushes sent before that period.

In-Apps Shown

The number of In-Apps shown to your app users within the selected period.

Emails Sent

The total number of emails sent to your audience within the selected period and the dynamics for the email channel.

Unique Emails Opened

The number of unique email recipients who opened your emails within the specified period.
A unique click is an in-email link clicked by a user at least once. That means when a user clicks on a link more than once, it still counts as one unique click.

Average CTR

The average CTR (Click-Through Rate) for all messages sent to the selected platforms within the period set, calculated as all opens / all recipients.

Engagement

Your audience's engagement rate – the number of users who interacted with your communications (i.e. opened pushes or emails) at least one time within the period selected. This metric includes the unique users only, meaning the user who have opened several pushes, for example, within a month, will be counted only once for this month's engagement rate.