Calculating Segment Size
Learn how to calculate the segment size before sending out your push campaigns
Last updated
Learn how to calculate the segment size before sending out your push campaigns
Last updated
Watch this video from our Customer Success team to learn how to work with Segments in Pushwoosh.
When planning your next targeted campaign, you may want to get an estimate of how many devices receive your push or see your in-app. Pushwoosh makes it easy to calculate the segment size and see the estimated number of subscribers across different communication channels.
As you create a segment, its estimated size is calculated in real-time, so you can see it instantly without needing to save the Segment first. This allows you to adjust the segment immediately to target your desired audience. Any changes to the conditions will automatically update the size to reflect the new criteria.
Pushwoosh will calculate how many devices meet the conditions of this Segment and provide platform-specific user counters within each segment.
This allows you to see the estimated number of subscribers across different communication channels directly within the segment view:
Mobile push notifications and in-app – the number of users subscribed to mobile push notifications and in-app messaging.
Web push notifications – the number of users subscribed to web push notifications.
Emails – the number of users available for email communication.
SMS – the number of users you can reach through SMS.
WhatsApp – the number of users available via WhatsApp messaging.
Additionally, you can export this data to a CSV file for further analysis by clicking on Export CSV.
To get the actual number of subscribers, click Update segment size.
Please note that the final number of subscribers may change when you launch a campaign due to factors such as subscriber availability or changes in their status.
You can also view the Segment size directly in the Segments list, including the number of subscribers for each platform.
Additionally, you can refresh the segment size from the Segments list. To do this, click the three dots next to the segment name and select Refresh Segment Size or Refresh & Export to CSV if needed. The CSV file contains information about each user and Tag values, if there are any.
You can use CSV files to send targeted pushes and emails (see Import Emails guide), and to analyze audience segments to improve your data-driven campaigns.
