Save your time and efforts with automated push notifications based on rules you establish, and forget about everyday push messaging routine. Use accurately scheduled and tailored Recurring pushes to increase retention, welcome newcomers, or inform users about new offers.
Use Tag values to define a target audience and set up a Recurring push. Pushwoosh will keep audience segments up-to-date and send targeted pushes at the time you specified.
Follow three simple steps to set up a Recurring push.
Go to Project -> Push notification -> Recurring push. Press Add Autopush.
Choose a Push Preset or enter a text message to be sent.
Set up the frequency of Recurring push sending and time at which users should receive it. The message will be sent to all devices matching criteria at the time you specified.
If the Recurring push isn't Timezone Sensitive, it'll be sent at a specified time according to your Pushwoosh account timezone settings. To change your account timezone settings, go to My Account -> Edit Profile.
Frequency capping settings allow limiting the number of push notifications sent to a particular user within a specified period. If no capping is set, the messages will be sent to every user complying with the Recurring pushes segmentation conditions.
Check the checkbox "Limit frequency of sending this message to a particular user" to set up the capping rules.
Specify the max number of push messages that can be sent to the user and the period to be applied.
Set up the segmentation rules using default or custom Tags.
Keep in mind that active users are the most valuable asset so you don't want them to abandon your app for a long time. In the example below, we create the Recurring push segmentation rule targeting users who:
achieved game progress between levels 5 and 15 - we can consider them active ones as they've made some progress already;
did not open the app for one week or more - they are abandoning your app and we want to bring them back.
You can see statistics of an Recurring push on the Message History tab in your Pushwoosh Control Panel.
To see and analyze key metrics of Recurring push as a part of a Campaign, go to the Campaign stab and take a look at message sent and open statistics, Conversion Trend and Conversion Rates.