Journeys list

Campaigns list

The Campaigns page gives you an overview of all customer journeys (campaigns) you have created. Use it to see status and performance at a glance and to manage campaigns.

At the top of the page you have:

• Search by name: search bar to find campaigns by name
• Status filters: tabs for All, Active, Inactive, Draft, Paused, Archived
• Any category: dropdown to filter by category
• Show filters: click to filter by Entry type, Launched date, or sort (e.g. by last modified).
• Export statistics: download campaign data for the selected date range as a CSV file (see Export campaign statistics)
• Create campaign: add a new campaign

Customer Journey card

Each campaign has its own dedicated Customer Journey card. This card acts as a one-stop shop for all relevant information, including:

• Campaign overview providing key details such as the journey’s name, status, type, and other relevant information.
• Campaign performance metrics to gauge the campaign’s effectiveness.
• Detailed message statistics to dive deeper into the performance of each message within the campaign.

Campaign overview

Each campaign card shows:

• Campaign name at the top left
• Status (e.g. INACTIVE, DRAFT, ACTIVE, PAUSED, ARCHIVED)
• Options menu next to the status. Click it to open actions such as View, Deactivate, and Clone
• Last modified: date and time and who made the change
• Campaign type: Trigger based, Audience based, or Mixed
• Category: category name (e.g. DEFAULT, ONBOARDING) with a dropdown to change it
• Message count: the number of messages in the campaign

Campaign performance metrics

Each card shows three metrics (as TOTAL REACH, REACHED GOALS, AVG. CTR). For draft or new campaigns they may show as -- until there is data:

• Total reach: number of unique users who entered or were reached in the journey
• Reached goals: number of times journey goals were achieved
• Avg. CTR: average click-through rate for all messages in the journey (any channel)

Detailed message statistics

To see detailed statistics for each message in a campaign, click the statistics (bar chart) icon with the dropdown next to that campaign in the list. For more on journey metrics, see Customer Journey statistics.

This will reveal a detailed breakdown of each message’s performance, including:

• The name of each message.
• How many times the message was sent or shown to users.
• The number of times the message was opened by recipients.
• The message open rate: the percentage of opens relative to the number of times the message was sent or shown. Calculated as Opens divided by (Sends or Shows) × 100%.
• Clicks: the total number of times users engaged with the message content by clicking a link.
• Click rate: the percentage of users who took an action within the message relative to the total number who received it. Calculated as (Interactions / Sends or Shows) × 100%.

To ensure you’re viewing the latest performance data, click the Update Data link. This will refresh the statistics and provide the most up-to-date insights into your message effectiveness.

Manage your Customer Journeys

Journey categories

With Pushwoosh, you can effortlessly organize your journeys by adding custom categories to the campaigns list. You have the flexibility to create up to 10 personalized categories tailored to your needs.

Create Customer Journey categories

To create customer journey categories, follow these steps:

1. Navigate to the top of the category list and click All categories.
2. Select Manage categories from the drop-down list.

3. In the window that appears, click Add category and create a name for your category that is informative and within 20 characters.

4. You can also edit and remove your categories by selecting Manage categories.

Note

Please note that when you delete a category, all the journeys within it will be automatically moved to the Default category.

Assign Journeys to categories

When you create a journey, it automatically lands in the Default category. To assign it to a different category, click on the dropdown menu labeled Default below the journey’s name. Then, choose the desired category from the list that appears. If you need to create a new category, select Manage categories.

Searching and filtering your customer journeys

• Search: use the “Search by name…” bar at the top to find campaigns by name.
• Status: use the tabs to show All, Active, Inactive, Draft, Paused, or Archived campaigns.
• Category: use the “Any category” dropdown to filter by category.
• Show filters: click to open more filter options.

Journey actions

To manage a campaign from the list, click the three vertical dots (options menu) next to the campaign status. The menu includes:

• View: open the campaign to see details, performance data, and edit settings
• Deactivate: turn off an active campaign
• Clone: create a copy of the campaign with the same settings so you can change the copy without affecting the original

Other actions (e.g. Rename, Archive) may also appear in the menu depending on the campaign state.

Delete campaign

Deleting a campaign is irreversible. Use it with caution.

Create a new customer journey

To create a new customer journey, click the Create campaign button at the top of the list.

Here, you have the flexibility to:

• Build a journey from scratch and tailor it to your specific scenarios. Learn more
• Leverage pre-built journey templates for common customer journey scenarios. Learn more

Export campaign statistics

Click Export statistics at the top of the Campaigns page. In the Export campaign statistics dialog, choose a date range and click Export to download campaign data in CSV format. You can use the file in spreadsheets or third-party tools to analyze and optimize future campaigns.

What you get in the CSV

• Campaign info: Title, Status, Created, Category, Type, UUID
• Reach and users: Total reach, Unique users, Users inside, Drop-off
• Overall: Total sends, Avg CTR, Goals
• Per channel (push, email, SMS, WhatsApp, in-app): sends, deliveries/opens, CTR, and channel-specific metrics (e.g. email clicks and unsubscribes, in-app shows and skips)