Getting started with emails
Email is an effective communication channel available on the Pushwoosh platform. You can use email independently or combined with other channels like push notifications, in-app messages, SMS, or WhatsApp.
Why use emails in your campaigns?
Anchor link toHere are some of the examples of how you can use emails for your business goals.
- Onboarding & engagement: Welcome new users, highlight product value, and drive first purchases.
- Re-engagement: Reconnect with inactive users, including those who’ve opted out of push, by sending targeted offers and updates.
- Product launches: Announce new products, showcase key features, and gather customer feedback through follow-up push and in-app messages.
Prerequisites for sending emails
Anchor link toBefore you can send email messages, you must complete the following steps:
Configure your email platform
Verify your email and domain to ensure email deliverability.
Add email subscribers
Import an existing email list or register subscribers via API.Follow deliverability best practices
Keep your email list clean, use double opt-in, and avoid spam-like content to protect your sender reputation.
Set up your email
Anchor link toBefore designing your email, ensure you configure your email settings, define languages, personalize subject lines, etc.
Create and customize email content
Anchor link toPushwoosh provides multiple tools for designing and personalizing your emails:
Drag & drop email editor: Create visually appealing emails without coding.
Use AI tools in the Drag & Drop Editor: Speed up content creation with AI-powered features like Smart Headings, Smart Text, Magic Image, and Smart Buttons.
HTML code editor: Customize your emails with full control over the design.
Reuse email content blocks across campaigns: Insert saved content blocks (e.g., headers, footers) into new emails using content IDs.
Pre-built email templates: Use ready-made designs to save time.
Personalize emails for better engagement
Anchor link toMake your emails more relevant, increasing open rates and conversions.
Send emails
Anchor link toSend emails through the one-time email form or automate delivery with Customer Journey.
Analyze email performance
Anchor link toPushwoosh provides detailed analytics to track email engagement and optimize your campaigns:
Email statistics
Monitor open rates, click rates, and conversions.
Customer Journey insights
Evaluate email performance alongside push notifications, in-app messages, and SMS.