📱 Recommended events for mobile apps

Below, you’ll find a bunch of in-app events recommended for your app category. We based our choice on industry-specific best practices and experts’ advice. By tracking these selected events, you can improve your behavioral segmentation and perform more effective, user-centric messaging campaigns.

Developer assistance needed

You’ll need your developer team’s help to set up these events. Please share this guide with them for detailed instructions.

To implement any of these or other events:

• create an Event in your Pushwoosh Control Panel and add attributes if needed;
• Ask your development team to integrate the postEvent method into your mobile project providing the event name and attributes names are exactly the same as in the Control Panel. For detailed instructions, please share this link with them

Log out

Trigger this event when users log out of their accounts in your app.

Recommended attributes:

• user_id: String
• date: Date

Payment method added

Fire this event when a user adds a payment method to their account in your app, e.g. provides card credentials or links the account to a payment system.

Recommended attributes:

• payment_method: String,
• user_id: String

Payment method changed

Send this event when a user updates their payment method in the app.

Recommended attributes:

• user_id: String,
• payment_method: String

Button clicked

Track button clicks within the app with this event to improve your analytics, test various communication strategies, and increase relevance of your messages based on customer behavior.

Recommended event attributes:

• user_id: String
• button_link: String

Application updated

Trigger this event every time a user installs an updated version of your app.

Recommended attributes:

• previous_app_version: String

OS updated

Fire this event when a user updates their device’s OS version to ensure your app is fully compliant.

Recommended attributes:

• previous_OS_version: String
• new_OS_version: String