Getting started with WhatsApp messages

WhatsApp is the ultimate channel to communicate with customers when they ignore other channels, such as push notifications, in-app messages, or emails.

Why use WhatsApp messages in your campaigns?

Using Pushwoosh, you can send your customers different types of messages in WhatsApp:

Transactional messages: reservation update, order confirmation, shipping update, delivery status, appointment reminder, etc.
Marketing messages: product recommendations, relevant offers, reminders, etc.
Verification messages: password reset, two-factor authentication (2FA), etc.
Service messages: questions to customer support, help, etc.

Benefits of sending WhatsApp messages through Pushwoosh

Segmentation for WhatsApp users

Pushwoosh enables precise audience segmentation to enhance message relevance and engagement. You can:

Use default tags and default events available out-of-the-box.
Leverage custom tags and events from multiple sources, including your mobile app, backend, marketing acquisition tools, or CDP.

For example, send a sushi promotion specifically to users who have previously ordered Asian food.

Learn more about segmentation

Omnichannel communication

Using Customer Journey Builder allows combining channels based on customer preferences.

If a user opened a push notification > then don’t send promotion via other channels
If a user didn’t open a push notification > send an email
If a user didn’t open an email > send a WhatsApp message

Similarly, you can leverage all other combinations of communication channels in your campaign.

Learn more about omnichannel campaigns

Prerequisites for sending WhatsApp messages

Before you can send WhatsApp messages, you must complete the following steps:

Set up the WhatsApp platform in Pushwoosh. Connect your WhatsApp Business Account with Pushwoosh to enable messaging.

Learn more
Add WhatsApp subscribers. Register phone numbers to build your WhatsApp audience.

Learn more
Ensure payment for WhatsApp messages. Meta charges apply for each message sent via WhatsApp. Pushwoosh does not handle these payments, so ensure your billing information is updated in your WhatsApp account.

Create WhatsApp templates

Before sending messages, ensure your required templates are created and approved in your WhatsApp Manager account.