WhatsApp messages
Include WhatsApp in your omnichannel customer communication
WhatsApp is the ultimate channel to communicate with customers when they ignore other channels, such as push notifications, in-app messages, or emails.
Overview
Using Pushwoosh, you can send your customers different types of messages in WhatsApp:
Transactional messages: reservation update, ticket update, appointment update, shipping update, etc.
Marketing messages: product recommendations, relevant offers, reminders, etc.
Verification messages: password reset, KYC, etc.
Service messages: questions to customer support, help, etc.
Benefits of sending WhatsApp messages through Pushwoosh
Segmentation for WhatsApp users
Benefit from Pushwoosh segmentation based on default tags and events available out-of-the-box or use custom data from any source custom tags and events (mobile app, your backend, marketing acquisition tools, or CDP). For example, send a sushi promotion to the user segment that has previously ordered Asian food.
Read more about Segmentation >
Omnichannel communication
Using Customer Journey Builder, you can combine channels based on customer preferences to optimize engagement:
If a user doesn’t open the push notification, send an email.
If a user doesn’t open the email, send a WhatsApp message.
This approach ensures that customers receive messages on the channels they are most likely to engage with.
Similarly, you can leverage all other combinations of communication channels in your campaign.
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