In-App Statistics

Dive deep into your in-app messaging performance with detailed statistics.

Pushwoosh allows you to analyze both individual in-app messages and overall in-app campaigns trends, providing valuable insights into your performance on this channel.

Track individual in-app message performance directly from the Journey canvas

You can monitor the performance of each in-app message within a customer journey directly on the Journey canvas.

To view the statistics for a message, you can either enable Show Metrics at the bottom of the canvas or hover over the element to see the metrics.

This will show the following data for an in-app message:

Goals reached

Indicates the number of users who reached the Conversion Goal at that specific point.


Represents the number of messages that couldn't be sent for some reason (for example, if a user push token has expired)

By default, the data are displayed for the period since the journey launch. You can choose a different period from the panel on the left side and then click Apply time range.

For a more detailed analysis of your in-app message's performance, double-click on the in-app element. Then, in the window that appears, click on the name of the Rich Media. This action will open up comprehensive statistics for the message.

Once the page opens, specify the timeframe for data tracking and select the platform. You can also decide whether the data will be displayed daily, hourly, weekly, or monthly.

At the top of the page, you'll find a summary of the most important in-app performance metrics:

  • Impressions: The number of times the in-app was displayed to users during the selected period.

  • Interactions: This metric reflects the number of times users engaged with the in-app message, such as button clicks or link taps.

  • Audience: The list of active user devices on which the in-app was displayed.

Key Metrics tab

The Key Metrics tab provides a visual representation of the most important metrics that reveal the performance of your in-app message. On each graph, you can select a specific time period and examine it in more detail.

  • Impressions: Hover over the graph to view the number of times users were exposed to your in-app message during the selected period.

  • Interactions: Navigate to the Interactions graph to understand how users engaged with the in-app elements. For a more granular breakdown of interactions by individual elements, visit the Interactions tab or click Show interactions.

  • Impression Duration: Hover over the graph to see how long users viewed your in-app message. This graph segments users based on their impression sessions.

  • Skipped In-Apps: Hover over the Skipped graph to identify the number of users who closed the in-app without interacting with it.

You can download all graphs in SVG or PNG formats for further analysis and presentation. To do so, simply click on the Menu icon located near each graph.

Interactions Tab

The Interactions tab allows you to dive deeper into user interactions. This tab highlights the most frequently interacted-with elements, such as close or action buttons.

Events tab

The Events tab displays data for each event that can be triggered when interacting with the in-app, including event name, platform, the total number of events triggered, and the number of unique users.

Audience tab

The Audience tab reveals your in-app message recipients and provides a list of active user devices on which the in-app was displayed. Click on the HWID to view user details.

Usage tab

The Usage tab shows the start date of the in-app and the total number of impressions.

You can use the pre-built In-app dashboard to evaluate the overall performance of your in-app campaigns. For this navigate to Statistics > Dashboards > In-apps.

The dashboard provides insights into overall performance of your in-apps, featuring metrics like in-app Impressions and Interactions.

Also, you can customize the dashboard to fit your needs by adding or removing specific metrics, or create a custom dashboard entirely tailored to your campaigns. Learn more

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