Scheduled push

Schedule via the one-time push form

To send a one-time push notification in Pushwoosh, go to the Campaigns section. Select One-time messaging and click Send message → One-time push.

Select or create push message content

To start, either create new content or select existing content for your push notification. If you’d like to use a pre-built push preset, choose it from the dropdown menu of available options.

To create a new message, click Create new and follow this guide to set up a new push preset.

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The push preset you create here won’t be saved in the Push presets list to keep it organized and uncluttered. If you need to save a preset for future use, go to Push presets, create it in advance, and then select it from the dropdown menu.

If you need to edit an existing preset, click Edit Content to modify the message.

A preview of the notification will be displayed on the right side, showing how it will appear to users.

Once you’re satisfied with the content and appearance, click Next to proceed to the Audience setup step.

Select audience for push notification

Next, choose the audience for your push notification. You can either send the notification to all users or target a specific segment based on user behavior or demographics.

Send to segment

Select this option to target a specific audience segment. Choose a pre-built segment from the dropdown menu, or create a new segment by clicking Create Segment. For more details, refer to the guide on creating segments.

Send to all users

Choose this option to send the notification to all your subscribers. This is ideal for general announcements or promotions that apply to your entire user base.

Important

Ensure the message content is relevant to all recipients. Sending irrelevant or uninteresting notifications may result in user frustration or increased opt-outs.

Target platforms

Select the platforms on which you want the notification to be delivered. Available platforms include:

• iOS
• Android
• Safari
• Chrome
• Firefox

Choosing target platforms ensures that your message reaches users on the appropriate devices. Only users on the selected platforms will receive the notification.

Once you’ve configured your audience and selected the target platforms, click Next to proceed with setting up your push notification.

Schedule push notification

Next, choose Selected time to schedule your push notification for a specific date and time.

1. Use the calendar to select the exact date for your notification.
2. Set the time in hours and minutes (using the 24-hour format) for when the notification should be sent.
3. Choose the appropriate time zone:

• Subscriber’s device timezone: the notification will be sent based on the recipient’s local time, ensuring delivery at the specified time in their timezone.
• Custom timezone: select a specific timezone to schedule the notification for all recipients, useful for targeting users in a specific region.

Review and edit your content

Before finalizing, review the content, on-click actions, audience, platform, and scheduling options to ensure everything is configured correctly. You’ll also see a preview of your push notification in each selected language. You can adjust any settings as needed.

Optionally, you can choose to link your push notification to an Aggregated Campaign, allowing you to associate this message with a larger, ongoing campaign and track its performance alongside related notifications over time.

Once everything is confirmed, click Schedule push to set it for later delivery or Send now to send it immediately.

Cancel or edit a scheduled message

For messages that are scheduled and not yet sent (status PENDING), you can change or cancel them. Open the actions menu (⋮) for the message in the one-time messages list:

• Delete message: cancels the scheduled delivery and changes the status to Canceled.

• Edit message: opens the one-time push form with the message data. You can change content or audience (the scheduled send time cannot be changed).

While editing

• When editing, you can update content and audience only. The scheduled send time is fixed and cannot be changed. To change the send time, cancel the message (Delete message) and create a new one.
• On the Audience step you can change the segment, create a new one, or change the device list. The audience size is recalculated after you make a change.
• If the message enters Waiting (starts sending in some timezones) while you are editing, saving is disabled. Use Go to Message History or Close to leave the form.

Schedule a push with Customer Journey Builder

The process is the same for both mobile and web push notification campaigns. This guide explains how to schedule push notification delivery for a specific date and time.

The scheduling setup may vary depending on whether the push notification starts a new communication flow or continues an existing one.

If a push notification initiates a communication flow

Once you’ve set up a basic push flow, you can add scheduling in the Entry element.

In the Audience-based entry element, set Entry schedule to One-time entry, then choose Schedule for a specific day. Set the date, time, and timezone.

Select the timezone. There are two options:

1. Subscriber’s device timezone (default): users enter based on their device timezone. If timezone is missing, a fallback is used. Click Change fallback to change it.
2. Specific timezone: pick a timezone from the dropdown for a fixed entry time.

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If a subscriber’s scheduled entry time (in their local timezone) has already passed, they will not be included in the campaign unless you choose to let them enter immediately. Learn more.

Once scheduling is set, click Apply.

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Alternatively, you can set recurring pushes to be sent at regular intervals (daily, weekly, etc.) rather than on specific dates. Learn how to set recurring pushes.

If a push notification continues a communication flow

Insert the Time Delay element between the preceding communication elements and the push notification you wish to schedule:

Double-click the Time Delay element. In the Time Delay Option field, select either Specific time:

or Date:

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Within the Time Delay element, you can set other delivery conditions: waiting for fixed durations, specific days of the week, or until the user triggers a specified event.

Learn more about how to use the Time Delay element.