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How to create segments

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Segments allow you to target specific groups of users based on their attributes and behavior. Pushwoosh provides multiple ways to create segments, from simple tag-based filters to advanced compound filters combining multiple conditions.

To build a segment, follow these steps:

Go to the Segments (Filters) section of the Pushwoosh Control Panel.
Click the Create Segment button.
Choose Build Segment from the dropdown menu.

Build Segment interface showing create segment button and dropdown menu

Ways to create segments

Select a guide below to get started:

Build segments by tags

Start with the basics—create segments using user attributes and tag values.

Build segments by events

Target users based on specific behaviors and event occurrences with flexible time frames.

Build segments by existing segments

Reuse and combine previously created segments to build more complex audiences.

Build segments with compound filters

Create advanced segments by combining multiple filter types with logical operators.

Create anniversary segments

Target users on significant dates like birthdays or app anniversaries.

Import a segment

Create segments by uploading a CSV file with User IDs or Hardware IDs.

Build segments with AI

Use natural language to automatically generate segments with AI assistance.

Create segments via API

Build segments programmatically using the createFilter API method for automation.