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Statistics F.A.Q.
Frequently asked questions about statistics in Pushwoosh
Pushwoosh collects and stores stats for all messages you send to your users regardless of their type and source. Statistics include detailed data of your campaigns' performance:
- pushes sent and pushes opened for each segment, app, campaign, and the whole account;
- app installs and app opens for each app and platform;
- devices registered and unregistered for each app and platform;
- subscribers' number dynamics for each app and platform;
- send, delivery, open, and click-through rates for each push and email message;
- in-app triggered and in-app opened numbers;
- conversion rates and revenue generated by Events.
There are different expiry dates for different types of statistics:
Stats level | Stats type | Expiry |
Whole account | Pushes sent and pushes opened | 3 months |
Specific app | Pushes sent and pushes opened | 1 year |
Specific app | App installs and app opens | 1 year |
Specific app | Devices registered and unregistered | 1 year |
Specific app | Subscribers number | no expiry |
Specific app | App uninstalls | 1 year |
Single message | Send, delivery, open, click-through rates | 1 month |
Single message | In-app triggered and in-app opened | no expiry |
The account-level Statistics section displays only push notifications you send to your apps' users. This data regards to all the pushes sent from any source, including automated push messaging, pushes sent from Control Panel and via API requests.
However, you can check out the Email statistics in the My Account section and the Message History filtered by Email API or Email Control Panel source.
In-App stats are available in the In-Apps section and contain the In-App triggered and In-App opened rates for each In-App Message.
The application statistics present several vital metrics of your Pushwoosh app performance:
- Daily Active Users,
- Monthly Active Users,
- Total Subscribers,
- App Installs,
- Push Installs,
- App Opens,
- Push Opens,
- App Uninstalls,
- Push Sends.
Application statistics
Push Statistics for the account reflect the whole picture of your marketing efforts presented in graph and table view. Here, you can see the accumulated numbers of pushes sent and opened for all the apps you have in your Pushwoosh account.
App-specific statistics are aimed at a more detailed analysis of your campaigns’ performance. Keep track of how your push messaging works for each of the apps you have.
The Message History contains all the data concerned with each specific message you send to your users.
Use the search bar to filter messages by campaign name, text, notification ID, or notification code. You can enter the full value or part of it.
Use Advanced Filters to specify platforms, message source/type, creation and sending dates, segments, and campaigns.
To view the message statistics, click on its title. You will see detailed information about the message:
Click Show Push Details to see notification details:
You can see a delivery report for each message:
On the Statistic tab, you can view the message metrics such as Sent, Recipients, Opened, and Open Rate. Push stats are displayed in two graphs making it clear and easy to analyze the message's performance.
To get a CSV file with detailed stats for every message, click Export to CSV:
Choose what push data to include in the exported CSV and the period to export the Message History for:
Press Generate CSV to download the CSV file.
Here's the example of the CSV file you'll get:
10215988298 | 2020-09-18 13:00:00 | | Pushwoosh Demo App | done | iOS, Android, Safari, Chrome, Firefox | AutoPush | | | | | 0 | 0 | 0 | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 |
10191611434 | 2020-09-14 12:26:21 | Get your 20% discount! | Pushwoosh Demo App | done | iOS, Android, Chrome, Firefox | CP | E3A64-A5F3C | #In-app Purchase(≠0) | Purchased something | | 1 | 1 | 0 | 1 | 1 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 |
10191609202 | 2020-09-14 12:25:55 | Hello! | Pushwoosh Demo App | done | iOS, Android, Chrome, Firefox | API | | | | {"2D732-BB981":"New Channel"} | 3 | 0 | 0 | 2 | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 1 | | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 | | 0 | 0 | 0 |
To see the app-specific stats, choose an app in the Applications section:
After that, go to the Statistics section and open Message History.
To find total email statistics, go to My Account -> Workspace details section in your Pushwoosh Control Panel.
Here, you’ll see two numbers: the number of emails sent last month and current month.
For each email message you send, stats are displayed in the Message History section. Find emails by applying the Source filter (sent from Email API or Email Control Panel):
After that, click on the message title to open detailed statistics.
To see the stats of In-App Messages, go to the In-Apps section of your Control Panel. Here, the list of In-Apps is presented with the number of how many times each In-App has been triggered by now.
To see the stats for a particular In-App Message, press the Stats button. Set a period to check out, and press Go. The stats include the number of In-App opens for every date within that period.
All the data presented in graphs is available to download as a CSV file. To download a CSV, press the ▾ symbol next to the graph's name and select the Export CSV option.
Last modified 3d ago