How to try it out
To play around with the Customer Journey automation tool and learn its core functionality with almost no efforts, use the Push On mobile app and website we developed especially for testing our products and services.
Let's say you have an online store, and you're going to convert your website visitors into buyers. A user comes to your website and adds some products to their shopping cart but doesn't complete the purchase for some reason. It's time to encourage them with a push notification offering a discount! If the user doesn't purchase after that — wait a little and follow up with an email to recover the abandoned cart. Your marketing goal in this case is a purchase successfully completed by the user.
To recover the abandoned shopping cart with a Customer Journey, you'll need the following:
- PushOn app installed on your device or PushOn Online Store opened in your web browser,
- ProductAdd and CheckoutSuccess events (they are available by default for Pushwoosh Demo App in your Pushwoosh account),
- Push Presets (they are available by default for Pushwoosh Demo App in your Pushwoosh account).
The Trigger-based Entry for the case described above is the ProductAdd event taking place when a user adds some item to their cart in Push On.
Then, set up the Wait for Trigger element after the ProductAdd event triggers – choose the CheckoutSuccess event and set the element to wait for 5 minutes.
Once the 5-minute delay is over, the system will check whether the users have performed the CheckoutSuccess event. Those who have will go to the Triggered branch, and those who have not – to Not triggered.
To encourage users who haven't complete their purchase to go back to shopping, add the Push message following the CheckoutSuccess split – send the prompt to users in the Not triggered branch.
Set the one more Wait for Trigger to track the efficiency of your communication – check out whether users complete their purchases after your push notification.
Track your results with Conversion Goals – set up the CheckoutSuccess event as an indicator of your journey's success and check out how many users reach this goal within the journey.
End the journey with the Exit element.
Make sure everything's ready to go – the Journey Assitant will help! If the journey's configured correctly, you'll be able to launch it instantly.
To check your journey by yourself (as a customer), use the Push On mobile app or website.
Open the Pushwoosh Demo App in your Pushwoosh Control Panel.
You will be redirected to PushOn Online Shop.
Don't forget to opt-in for push notifications
Make sure you're subscribed to push notifications.
Once the Delay you've set is over, you'll receive the push notification with a discount.
To start a journey, click Add to cart next to any of the products — it will trigger the ProductAdd event. This event will activate the journey and you will receive the push notification from the journey you've previously created.
Add some products to cart
Open the cart to see the products you have added on the previous step.
By clicking on the Checkout button you will complete the transaction and trigger the CheckoutSuccess event. As it is a Goal for your journey and the journey ends on this target event triggering, you won't receive the remaining messages.