Navigating Pushwoosh

This guide helps you navigate the Pushwoosh interface and find the tools you need to create campaigns, manage your audience, organize content, track performance, and configure your project. Learn where to go to accomplish specific tasks and understand how each section helps you engage users across multiple messaging channels.

When you log into Pushwoosh, you start on the Projects page. This is your central hub for managing all your applications. Each application is treated as a separate project in Pushwoosh.

Each row in the projects table represents a project and includes:

• Project name. Below the name, the unique Pushwoosh app code is displayed.

• Subscribers: Shows the number of active subscribers and the total number of registered devices.

• Platforms: A series of platform indicators show which messaging channels are configured for each project. Platforms that are enabled for the project are highlighted. Platforms not yet configured appear dimmed.

Click Create a new project to create a new project. Learn more

After selecting a project, you are taken into the project’s workspace. Here, you can create and manage messaging campaigns across different channels, view statistics, configure platforms, and more.

The Pushwoosh interface is organized into logical sections accessible via the left sidebar. Each section serves a specific purpose in your campaign management workflow.

At the top of the sidebar, you’ll find information about your current project. This area displays:

• Project name and application code (formatted as XXXXX-XXXXX, where each X is an uppercase letter or digit)
• Application detail: Shows the number of enabled devices with percentage and the total number of devices in the application.
• Manage Projects link to access project management settings. Click it to switch between different projects (apps) in your Pushwoosh account.

The Project overview section is the main dashboard that appears when you open a project. It displays your project information and provides quick access to key features.

What you can see here:

• Project header: Project name, application code, and a link to Project settings
• Create campaign button: Quick access to create a new campaign
• Audience information: Subscriber counts for each messaging channel
• Channel selection buttons: Start working with mobile push, web push, email, in-app messages, SMS, or WhatsApp channels
• Quick action buttons: Use these to create content, launch a campaign, or configure your platforms.

Pushwoosh’s AI-powered marketer that can help with almost any task in the platform. Access ManyMoney AI from the navigation sidebar or via the floating button in the bottom-right corner of the screen.

What ManyMoney AI can do:

• Answer questions about Pushwoosh features and documentation
• Create and configure applications
• Build and optimize marketing campaigns
• Manage user data and segmentation
• Generate content and messaging
• Set up customer journeys
• Provide analytics and reporting
• Handle advanced configurations and much more

The Campaigns section contains all your campaign management tools:

• Customer Journey Builder: Design and automate cross-channel customer experiences with an intuitive visual canvas. Easily view and manage all your journeys, along with detailed information for each. Learn more
• One-time messages: Send single push notifications or emails to your audience without building a full customer journey. Schedule messages for immediate or later delivery. Learn more
• Instant in-apps: Display in-app messages immediately when specific events occur, without building a full journey. Learn more
• Messenger chats: Manage conversations across messenger channels such as SMS, WhatsApp, LINE, and others. Learn more

The Audience section lets you manage user data, create and view segments, track and manage events, and organize your users for targeted messaging. Use it to build dynamic user groups, store and view user attributes, import user data, and explore individual user profiles.

Here you can manage:

• Segments: Create and manage dynamic user groups based on tags, events, or behavior patterns. Learn more
• Tags: Store and view user attributes like language, location, subscription status, or custom properties. Learn more
• Events: Track user behaviors and actions within your app or website, and view all tracked events. Learn more
• User Explorer: View individual user profiles, message history, and engagement data. Learn more
• Import CSV: Create segments from CSV files, import email/SMS contacts, and update tag values.
• RFM Segmentation: Use Recency, Frequency, and Monetary segmentation to classify users based on engagement. Learn more

The Content section stores all your content and lets you create, view, organize, and manage content for all channels. Use it to access existing content, generate new content, organize it by category, preview how it appears across devices, and handle versions or translations.

Within the Content section, you can access and manage the following types of content:

• Push presets: View, create, and manage reusable push notification templates with customizable text, images, and actions. Learn more
• Email content: View, build, and edit HTML emails using templates or the drag-and-drop email builder. Learn more
• In-apps: View and design interactive messages that appear inside your app. Learn more
• Messenger presets: View and create message templates. Learn more
• Vouchers: View, generate, and manage promo code pools for personalized offers. Learn more
• Kakao: View and create message templates for Kakao messaging.

The Statistics section lets you track performance and gain insights into your campaign effectiveness.

In the Statistics section, you can find:

• Project statistics: View high-level project metrics and export data for stakeholders. Learn more
• Dashboards: Create and view custom visual reports with key metrics and KPIs. Learn more
• Message history: Review a historical record of all sent messages. Learn more
• Retention: Track cohort analysis and retention curves. Learn more
• Aggregated messages: Analyze and review the combined statistics of multiple messages grouped into a single report for deeper insights into campaign performance. Learn more

The Settings section in the navigation sidebar is an expandable menu that contains all your project configuration tools.

In the Settings section, you’ll find all the essential tools to set up and manage your Pushwoosh project. Here’s what you can do:

• Configure Platforms: Set up credentials like API keys and certificates, and configure messaging platforms (iOS, Android, Web, Email, etc.). You can also modify your project settings by clicking Edit project at the top of the page. Learn more
• Message delivery settings: Manage delivery preferences and set up frequency capping. Learn more
• 3rd party integrations: Connect Pushwoosh with external tools and services. Learn more
• API Access: Manage API tokens and access credentials. Learn more
• Deep Links: Configure deep linking for push notifications. Learn more
• Test Devices: Manage devices for testing campaigns. Learn more
• Application Permissions: Set up permissions and access control for your project. Learn more

Manage your Pushwoosh account settings, users, and billing.

In the My account section, you can manage your personal and organizational settings:

• My account: Update your profile, security preferences, and notification settings. Enable two-factor authentication for added security. Learn more
• Users and groups: Invite team members, assign roles and permissions, and review login history. Learn more
• Billing: View usage, manage subscriptions, and handle payments for your account. Learn more
• Referral program: Invite others to Pushwoosh and earn rewards for successful referrals.