Understanding segmentation in Pushwoosh

Segmentation is a core feature in Pushwoosh that allows you to divide your audience into targeted groups based on specific criteria. By creating segments, you can deliver personalized, relevant messages to users who meet your defined conditions, improving engagement and conversion rates across all communication channels.

Watch a comprehensive overview of user segmentation in Pushwoosh:

Create targeted segments using tags, events, and filters. Build sophisticated user groups and use them for personalized campaigns across all communication channels.

Create segments faster using AI-powered natural language input. Describe your target audience, and the system generates matching segment conditions automatically.

Get accurate subscriber estimates across different platforms and channels before launching your campaigns.

Segment your audience by engagement levels using RFM (Recency, Frequency, Monetary) analysis to improve retention and customer lifetime value.