Send catalog messages via WhatsApp

WhatsApp allows you to send product catalogs directly to users as part of your campaigns. This is done through the Catalog message type supported in Meta’s WhatsApp Business Platform. Pushwoosh integrates with this functionality, enabling you to trigger catalog messages from customer journeys.

Before you begin

To send catalog messages via WhatsApp, please ensure you have completed the following steps:

• Integrated WhatsApp with Pushwoosh: Your WhatsApp Business Account should be connected and configured in Pushwoosh. Read how to set this up
• WhatsApp payment method added: Meta requires a valid payment method for sending messages. Ensure your payment information is current in your WhatsApp account.
• User contacts imported: Upload your WhatsApp contact list to Pushwoosh. Learn how to import contacts

Types of catalog messages

Pushwoosh supports two types of WhatsApp catalog messages:

• Basic catalog message: A simple catalog message that includes a View Catalog button. When tapped, users can browse your entire connected catalog in WhatsApp. Learn more about catalog messages

• Multi-product catalog message: A message format that allows you to select products to be shown in the message, grouped into sections. Users can view product details and make selections directly within WhatsApp. Learn more about multi-product messages

Create a catalog in Meta Commerce Manager

Catalog messages allow you to connect your WhatsApp Business Account with a product catalog created and managed in Meta Commerce Manager.

Once connected, you can send messages with a View Catalog button that lets users browse your product catalog. When a customer taps the View Catalog button, your product catalog appears within WhatsApp.

This type of message is best for:

• Promoting product collections

• Enabling shopping directly from WhatsApp

• Driving sales through personalized browsing experiences

Learn more about creating product catalogs in Meta Commerce Manager

Link your catalog to WhatsApp Business Account

You need to link your product catalog to your WhatsApp Business Account. For instructions, see the Meta WhatsApp Business documentation.

Note

Only one catalog can be linked to a WhatsApp Business Account at a time.

Create a catalog message template in WhatsApp Manager

1. In WhatsApp Manager, start creating a new template.

2. Choose Category → Marketing, and then Catalog.

3. Enter the template name and language.

4. Then specify the catalog format. Select:

   • Catalog message (for basic catalog message)
   • Multi-product message (for product selection)

If your catalog is already connected, it will appear under the Catalog setup section. Click Manage catalog connection to view or update the linked catalog.

5. Compose your message body (e.g., “🛍️ Explore our latest collection! Tap below to view our catalog and discover what’s new — don’t miss out on exclusive deals.”)

6. Submit the template for approval.

Note

Catalog templates do not support custom placeholders or media uploads. Product information and images are automatically pulled from your connected catalog.

Learn more about creating WhatsApp templates

Send catalog messages with Pushwoosh

Start building a customer journey

1. Go to Customer Journey Builder.

2. Click Create Campaign and select WhatsApp as the channel.

3. Choose the campaign type, such as a Triggered campaign.

4. On the Journey canvas:

   • Add an Entry element (for example, by event or audience).

   • Add a WhatsApp element to send the message.

Configure the WhatsApp message element

Basic catalog message

In the WhatsApp element:

1. Set a clear step name (for example, Catalog promo message).
2. Select your approved catalog template.
3. Click Apply to save your changes.
4. Optionally, enable Split flow based on message read status to define different follow-up actions.

Multi-product catalog message

1. In the WhatsApp element, select your approved MPM template.

2. Select a cover image.

3. Configure the catalog section. For this, give each section a name and select up to 30 items per section. To select items, click Add item and select the items you want to display.

Note

You can create up to 10 sections, each with up to 30 items.

Configure the rest of the journey

Add an Exit element or connect to other Journey elements to finish configuring your customer journey.

Tip

Make sure you review the flow and configure any additional steps needed before launching your campaign.

Message examples

Here’s how catalog messages appear to recipients:

Basic catalog message

Multi-product catalog message